Digital Marketer

Digital Marketer
Level 3 Apprenticeship Programme Summary
The aim of the programme is to provide the skills and knowledge required to begin a career as a Marketing
Assistant/Co-ordinator/Executive or similar role. The duration of this apprenticeship programme is
typically 15 months delivered in a blend of online/offline methods whilst staying within the workplace.

Study modules
NB: Please note all of the following modules have multiple choice Vendor or Awarding Body exam based
assessments.
Marketing Principles
- develops an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics • Customer engagement and market
segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns
Digital Marketing Business Principles
- develops an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing,
web analytics and metrics, mobile apps and how these can work together.
Key Topics • Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major
digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business
environment

Principles of Coding
- provides learners with the knowledge of the range of concepts, approaches, software languages and techniques
that are applicable to Principles of Coding

Key Topics • Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is
utilised
• Programming languages and how they apply to
building digital products (html/javascript)

Google Analytics IQ
- provides learners with the knowledge to be proficient in Google Analytics and be effective at leveraging Google
Analytics within their organisations.

Key Topics • Layout, reporting, campaign and conversion
tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tools