Digital Marketer Apprenticeship Standard Level 3
Apprenticeship | Advanced | 18 Months
Digital Marketer Apprenticeship Standard Level 3
Digital Marketer Apprenticeship Standard Level 3
Course Description
The apprenticeship will last from 15-18 months, 15 months will be dedicated to on programme learning and then 3 months for End-Point assessment. The knowledge is broken down into 3 different modules which can be seen on pages 2&3, learners will also be assessed on Skills and Behaviours.
Apprentices will closely work within the marketing team and overview the marketing plan of that organisation which will determine their daily roles and responsibilities. The course will be delivered through classroom sessions once a month, as well as virtual classrooms and pre-recorded lessons. Apprentices are also required to complete 20% Off The Job training.
The apprenticeship lasts from 15-18 months, 15 months will be dedicated to on - rogramme learning and 3 months preparing for End-Point Assessment.
Knowledge elements are broken down into 3 modules (outlined inside) and learned in par-allel with new Skills and Behaviours.
Apprentices will closely work within the marketing team and overview the marketing plan of that organisation which will determine their daily roles and responsibilities.
Delivery is through monthly ful day workshops, as well as virtual classrooms and pre-recorded lessons. Apprentices are also required to complete other off the job training.
EMPLOYER BENEFITS
• Fast growing impact of Digital
Marketing
• Promote a tech savvy workforce
• Expand in-house capability
• Future-proof your people
• Google Analytics expertise
• Excellent return on investment
LEARNER BENEFITS
• Gain an internationally recognised
industry qualification
• Flexible learning while you work
• Fun & engaging blended learning,
inc. workshops, online resources,
activities & coaching sessions
• Full tutor support throughout
• No financial cost or loan to repay
ADDITIONAL QUALIFICATION
With the Digital Marketer apprenticeship, learners undertake the well-respected Google Analytics Individual Qualification.
INTEGRATED WORK-BASED LEARNING
Our industry leading approach to work based learning not
only ensures that apprentices remain engaged throughout
their programme, it also ensures that the knowledge and
skills they develop are quickly applied within the workplace,
embedding behaviours and generating improvements that
deliver a rapid return on training investment.
ASSESSMENT
The apprenticeship comprises the Knowledge, Skills and Behaviours which em-ployers have defined as key for digital marketers. It is includes on-the-job and off -the-job training and workplace visits. Learners will have monthly workshops throughout the programme which focus on the Knowledge modules.
Knowledge, Skills and Behaviours gained both on and off-the-job will be expected to be applied in the workplace.
When the Apprentice is ready he or she will enter ‘Gateway’ to prepare for the independent final assessment of competence.
Research carried out by the National Apprenticeship Service shows:
• Apprentices boost profitability: 78% of employers say productivity in their workplace
improved as a result of apprenticeship training.
• Apprenticeships increase staff retention: 69% of employers say apprenticeship training
improves staff retention, and 73% report it also improves morale.
• Apprenticeships boost business: 75% of employers say apprentices improve the quality
of their product/service, and 67% report they improve their company image.