DIGITAL MARKETING

DIGITAL MARKETING

ABOUT THIS COURSE

This Digital Marketing course offered by Uplatz has been specially designed to provide you complete knowledge, skills, tools, methodologies and tips on digital marketing and SEO (Search Engine Optimization) to help you make a successful career in the marketing world.
 
Digital Marketing has changed dramatically over the last decade. Digital marketing is all about communicating, and the Internet has become Digital marketing the way people communicate.

The Internet is a Digital marketer's dream comes true, especially with Social Media, as you have a low-cost Digital marketing tool that can reach a large audience. Digital marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Digital marketing, and your participants will need to know how to utilize your great content.

If you want your business to grow then your participants need to understand Internet Marketing Fundamentals so digital marketing is the best course for you.

DIGITAL MARKETING

COURSE DETAILS & CURRICULUM

Digital Marketing

·       Introduction to Digital Marketing

·       The impact of Digital Marketing and effective strategies

·       Marketing & data regulations such as GDPR

·       Campaigns via your website and social media: LinkedIn,

        Facebook, Twitter etc.

·       Capitalising on ROI (Return on Investment on Campaign

          strategies)

·       Multi-channel marketing routes and marketing campaign

          management

·       Customer experience and user experience

·       Website overviews: HTML5 vs. WordPress and E-commerce

         sites

·       Mobile marketing and analytics

·       Mobile methods vs apps and targeting customers

·       Attracting and retaining customers via mobile

·       Conversion rates, tracking, analytics and reporting

·       Search engine optimisation

·       Keywords and search terms

·       Developing a content plan

·       Successful content strategies

·       Social Media Platforms; LinkedIn, Facebook, Twitter,

        Instagram, YouTube, Snapchat and others

·       The power of hashtags and search terms

·       Blogging platforms such as Google+ and Blogger

·       Communities, blogs and gaining attraction from documentation

·       Email marketing and platforms e.g. Mailchimp and Constant

        Contact

·       Managing email permissions and PECR

·       E-Newsletters and Surveys via SurveyMonkey

·       Examples of email content, HTML5 filters and sending targeted

        emails

·       Tracking and utilising effective email campaigns

·       PPC - Pay per Click advertising

·       Managing your social media platforms e.g. Buffer and Hootsuite

·       Understanding concept through to live marketing campaigns

·       Video advertising, creating content and using Promo, Adobe

         and YouTube for content

Search Engine Optimization

·       Search Engine Optimisation overview and structure

·       How search engines see content, websites and relevance

·       The relationship between search engines Google, Yahoo, Bing

·       Using the correct keywords and frequency, keywords research

·       Technical SEO – sitemaps, robots.txt, canonicals, hreflang,

        schema code, featured snippets, knowledge panel, mobile-first

        indexing, images optimization, etc.

·       Website Content optimization – title tags, meta description

        tags, H1 tags, image ‘alt’ text, page copies

·       Off-page Content strategy – social, blogs, articles, videos,

        infographics

·       Google Search Console

·       Google PageSpeed Insights Tools and Test My Site

·       Google Analytics

·       Screaming Frog and other SEO tools

·       Ranking your own website against the search engines

·       Crawling and rendering your website

·       External site links and the importance of relevant media

·       Site visits and the importance of ranking

·       Business listings and third parties

Social Media Marketing

·       Understanding social media sites

·       Using social media for your business

·       Targeting your customer market via Facebook, Twitter, 

        Instagram, LinkedIn and other sites

·       Risks and Disadvantages of social media

·       The importance of blogging and linking blogs to the site

·       LinkedIn - An in-depth view of the site and how to utilise

·       Facebook - An in-depth view of the site and how to utilise

·       Twitter - An in-depth view of the site and how to utilise

·       Instagram - An in-depth view of the site and how to utilise

·       Snapchat - An in-depth view of the site and how to utilise

·       Blogger - An in-depth view of the site and how to utilise

·       Working with Buffer and Hootsuite to schedule social media 

        posts

Google Ads

·       An overview on campaigns and dashboards

·       How to configure and set up a campaign

·       Keywords and Negative keywords

·       Budgets and achieving outcomes with daily spend

·       Conversion rates

·       Ad types; call only, email and page conversions

·       Ads and Extensions

·       Audiences and Demographics

·       Creating bids and setting budgets

Facebook Ads

·       An overview on setting up and running Facebook ads and

        campaigns

·       Using the dashboard

·       Configuring and setting up your campaigns

·       Keywords and Negative keywords

·       Acquiring your audience

·       Setting categories

Google Analytics (GA)

·       An overview and introduction to

FAQs

Will this course help me clear the certification exam?-

This course is specifically designed to help you clear the certification exam successfully. The comprehensive content of the course along with demonstration of practical scenarios & examples will make you understand each and every topic in great depth. Since the course structure has a special focus on certification, hence you will go through a lot of real-time case studies and study material during the training that will help you crack the certification exam.

Which is better - Self-paced training or Instructor-led training?-

Both self-paced training and online instructor-led training have their own advantages and disadvantages. 1) Suitability - If you have no idea about the course content and have no experience on it, then online instructor-led training will help you understand the course content better and deeply. 2) Flexibility - Self-paced training is generally more flexible than the tutor-led training since you can learn at your own pace through the videos as and when you have time. 3) Doubt-clearing, assignments etc. - You can attempt assignments and get feedback from the tutor in instructor-led training and also can get your doubts cleared during the class. Cost (more for instructor-led training) and other factors are also important.

Who are the trainers?-

We have a highly qualified and experienced team of professionals who are experts in their fields. Our trainers are highly supportive and render a friendly learning environment to the students focusing on their career growth.

What if I miss a class?-

In normal circumstances the tutor should be able to reschedule the class as per your convenient time but if you accidently miss any particular class in a multi-student batch then you can catch-up from the corresponding session recording that will be shared with all students or you can request the tutor to hold a separate class for you later on the topics covered in that class.

How will I execute the practical?-

We provide server access for you to practice on and our trainers will ensure that you get practical real-time experience and training with all the utilities required for in-depth understanding of the course.

Is the course material accessible after completion of the course?-

Yes. We provide lifetime access to Uplatz Learning Hub where you can view or download the course material anytime.

Is there any offer/discount that I can avail?-

Yes. We have special offer/discount on this course. Please send email to [email protected] asking for the discount and our team will be glad to help you.

Will I get a refund if I cancel my enrollment?-

Yes. Please check our refunds and cancellation policy (link given in the footer of our website) for more details.

What if I have queries after completion of the course?-

You can send an email to [email protected] and Uplatz course team will respond back on your queries.