Digital Marketing Training

Overview 

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing (online marketing / internet marketing) refers to marketing and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps and many more. This involves the use of channels and methods that enable an organization to analyze marketing campaigns to understand marketing strategies in this real-time scenario. Search Media Optimization (SEO) Social Media Marketing (SMM) is a great help for Online Marketing, Brand Awareness & Digital Marketing.
Digital Marketing, the new way to market, promote and advertise the product and brand in the whole World through the Internet.

Course Objective

· This is an instructor-led training course, will help you to clear your concept about online marketing and make you self-confident to manage all the online channel by your own.

· Real time explanation by our experts on the topics like - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics etc.

Course Details

Uplatz provides comprehensive training on Digital Marketing course (instructor-led training). This training covers end-to-end topics of digital marketing like social media marketing, mobile marketing, video marketing, email marketing and so on.

Target Audience

·  Digital Marketing Executives & Managers

·  Sales & Marketing Professionals

·  Any individual aspiring to become a Digital Marketer

·  Any degree holder

Course Syllabus

·  Introduction to Digital Marketing

·  The impact of Digital Marketing and effective strategies

·  Marketing & data regulations such as GDPR

·  Campaigns via your website and social media: LinkedIn, Facebook, Twitter etc.

· Capitalising on ROI (Return on Investment on Campaign strategies)

· Multi-channel marketing routes and marketing campaign management

· Customer experience and user experience

·  Website overviews: HTML5 vs. WordPress and E-commerce sites

· Mobile marketing and analytics

· Mobile methods vs apps and targeting customers

· Attracting and retaining customers via mobile

· Conversion rates, tracking, analytics and reporting

· Search engine optimisation

· Keywords and search terms

· Developing a content plan

· Successful content strategies

· Social Media Platforms; LinkedIn, Facebook, Twitter, Instagram, YouTube, Snapchat and others

· The power of hashtags and search terms

· Blogging platforms such as Google+ and Blogger

· Communities, blogs and gaining attraction from documentation

· Email marketing and platforms e.g. Mailchimp and Constant Contact

· Managing email permissions and PECR

· E-Newsletters and Surveys via SurveyMonkey

·  Examples of email content, HTML5 filters and sending targeted emails

· Tracking and utilising effective email campaigns

· PPC - Pay per Click advertising

· Managing your social media platforms e.g. Buffer and Hootsuite

· Understanding concept through to live marketing campaigns

· Video advertising, creating content and using Promo, Adobe and YouTube for content 

Certification

Upon successful completion of Digital Marketing Uplatz will issue the Digital Marketing certificate.

Career Path

· Digital Marketing Executive

· Digital Marketing Lead

· Digital Marketing Specialist

· Campaign Manager

· SEO Specialist

· Content Manager

· SEM Manager 

Job Prospects

Digital Marketing professional salary ranges between £18k to £57k per annum. (Source: Glassdoor)