Digital Marketing
Digital Marketing
Digital Marketing
WHAT WILL I LEARN?
•How to put together a digital marketing strategy
• How to set KPIs for your online marketing activity
• Integrated Search Marketing strategies
• Social Media marketing in a business context
• How to effectively plan your email marketing campaigns
• Online display advertising networks and banner formats
• Mobile apps, mobile web and location-based services
• Analytics: what to measure and how to manage
• Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
• Understand the marketing planning process and the links between each stage of the process
ARE YOU AIMING TO BE A HIGHLY PAID DIGITAL MARKETING PROFESSIONAL?
Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.
The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.
Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.
Who is it for?
This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.
This course is ideally suited to anyone hoping to work in Digital Marketing.
Course Description
This online Digital marketing training course has been designed for 12 guided learning hours. Key topic areas are listed below under the curriculum.
Method of Assessment
At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.
Certification
Successful candidates will be awarded Certificate in Digital Marketing.
Entry Requirement
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
Career Path
With this certificate in digital marketing, you are sure to land a rewarding job position in the modern marketing industry. This course is also sure to help you out if you had been looking to step up your career or to increase your salary. Below given are few of the job positions this course will contribute in, along with the average UK salary per annum according to www.payscale.uk, Digital Marketing administrator – £20,201 per annum
Digital Marketing Manager – £31,979 per annum
Digital marketing specialist – £25,305 per annum
Marketing executive – £23,350 per annum
Online Community Manager – £24,994 per annum
COURSE CURRICULUM
Getting Started
Introduction
1. Digital Marketing Strategy
2. Exploring Digital Marketing
3. Starting With the Website
4. Foundations of Analytics
5. Search Engine Optimization
6. Search and Display Marketing
7. Social Media Marketing
8. Facebook
9. Twitter
10. Youtube
11. LinkedIn
12. Pinterest
13. Video Marketing
14. Email Marketing
15. Content Marketing
16. Mobile Marketing
17. Expanding Your Digital Marketing Skills
Mock Exam
Final Exam