Digital Marketing Diploma Level 3
Digital Marketing Diploma Level 3
Digital Marketing Diploma Level 3
Course Description
Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Digital Marketing Diploma Level 3 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms.
Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually.
Along with Facebook, Twitter, Pinterest, Instagram, and Google +marketing, you will also enhance your understanding of website promoting, email marketing, Youtube marketing, copywriting, podcasting, Quora, and Google Analytics.
From social media marketing to search marketing, this diploma course teaches you everything to sparkle in the digital marketing arena.
Who is this Course for?
Digital Marketing Diploma Level 3 is perfect for anyone trying to learn potential professional skills.
As there is no experience and qualification required for this course, it is available for all students from any academic background.
Entry Requirement:
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.
Assessment:
This course does not involve any MCQ exams. Students need to answer 3 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Introduction
Digital Marketing
00:02:00
DMM Intro
00:02:00
Digital Marketing Strategy in 10 Minutes
00:09:00
Define Your Business & Target Audience
Define your Purpose
00:04:00
Case Studies
00:05:00
Positioning Your Brand
00:04:00
Case studies – Positioning
00:03:00
Unique Selling Proposition
00:06:00
Personality
00:02:00
Case Study – Personality
00:07:00
Find Your Audience
00:05:00
Validate Your Business
00:09:00
Brand Identity
Intro Brand Identity
00:02:00
Case Study – 3 Company Styles
00:05:00
Free Branding Tools
00:08:00
Learn Canva in 10 Minutes
00:11:00
Learn Photoshop in 30 Minutes
00:26:00
Websites
Intro to Websites
00:04:00
Choose a Domain Name
00:05:00
Intro to WordPress Lessons
00:01:00
Email Marketing
Easy Email Marketing Funnel
00:07:00
Email Marketing Tools
00:04:00
Lead Magnets
00:07:00
Where to put opt-in forms
00:06:00
Segmenting and Tagging Your Subscribers
00:05:00
Email Sequences
00:13:00
Better Email Subject Lines
00:04:00
Using Analytics to Improve Emails
00:07:00
Case Study – 100 Subscribers in Less Then 1 Week
00:06:00
Copywriting, Blogging & SEO
Copywriting Basics
00:02:00
A.I.D.A
00:06:00
Case Study of a Sales Page
00:08:00
10 Commandments of Copywriting
00:07:00
Write Better Headlines
00:05:00
Write Quality Articles
00:06:00
Optimize Your Website SEO 5 minutes agoMore
00:05:00
YouTube
Intro to YouTube
00:07:00
Case Study – YouTube Sales Funnel
00:05:00
YouTube SEO – Watch Time vs. Views
00:04:00
Keyword Research for YouTube Videos
00:06:00
Start Your New Channel
00:03:00
Channel Art and Icon
00:07:00
Channel Description
00:03:00
Customize Your Channel Design
00:04:00
Add a Channel Trailer
00:02:00
YouTube Channel Settings and Verification
00:07:00
Upload Defaults, Featured Content, and Channel Branding
00:06:00
Uploading Videos + Titles, Tages, Description
00:12:00
Cards and End Screens
00:08:00
Use YouTube Analytics to Grow Your Channel
00:06:00
Quickly Respond to Fans with the Community Tab
00:02:00
Live Streaming with YouTube Live
00:04:00
Free Music on YouTube Live
00:03:00
Create a YouTube Ad.
00:05:00
Spy on Competition with Social Blade
00:04:00
Video Marketing
Intro to Video
00:04:00
Video Equipment for Beginners
00:08:00
Tools to Make Your Videos More Pro
00:04:00
Structure a Video that Sells
00:04:00
Intro to Video Production Bootcamp
00:01:00
Intro to FB Groups
00:02:00
Create Your Group – Walk Through
00:11:00
Tips for a More Engaged Facebook Group
00:08:00
Scheduling Posts, Live Video, and More
00:04:00
Facebook Groups (Social Media Marketing)
Why Facebook Pages are Important for your Business
00:01:00
Creating a Stunning Facebook page for your business
00:01:00
Adding Essential Information to your Facebook Page
00:09:00
Selecting your Profile Image
00:11:00
Creating Professional Facebook Cover Image for your Pages
00:05:00
Creating a captivating Facebook Page Description using the ads.
00:12:00
Getting your Facebook Page Username
00:03:00
Facebook Page Apps to increase fans engagement
00:08:00
Top 0 Ways to Monetize your Facebook Page
00:12:00
Exploring Publishing tools
00:10:00
Scheduling Facebook posts
00:05:00
How to spy your competitors on facebook
00:11:00
How to guarantee your fans see all your posts
00:10:00
Wxploring Facebook Insights
00:12:00
Four Unlilited sources of royalty free image
00:12:00
Promoting your Facebook Page
00:11:00
Turn any image a clickable Facebook Post
00:05:00
Assignment – Create a Facebook page
00:03:00
Facebook Pages (Social Media Marketing)
Introduction to Facebook Ads
00:01:00
Introduction to the Facebook Ads Manager
00:06:00
setting up your facebook payment account
00:02:00
Defining your Facebook Target Audience
00:12:00
Level 1 – Creating the Ad
00:05:00
Level 1 – Boosting your Post
00:09:00
Level 2 – Creating your Ad in the Ads Manager
00:11:00
Tips to have your ad approved by facebook
00:03:00
Analyzing Results
00:11:00
Assignment Create a Facebook Ad
00:01:00
Facebook Ads (Social Media Marketing)
What is facebook retargeting and why is importent for you
00:05:00
Creating a facebook pixel
00:05:00
installing the pixel in wordpress
00:05:00
installing the pixel in a non-wordpress website
00:02:00
TESTING IF THE PIXEL IS WORKING
00:04:00
Creating your first audence with THE Pixel
00:04:00
Facebook pixel advanced audience creation
00:14:00
MESSAGE – YOUR AUDIENCE IS TOO SMALL
00:02:00
Creating your optimized FB Ad with the Pixel
00:11:00
Assignment – Installing the facebook Pixel in your web
00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads can Help you have a local business
00:06:00
This is the Plan for your Local Business
00:08:00
Reaching people around your Business
00:10:00
Creating Your Local Business ad
00:10:00
Assignment Local Business
00:02:00
Google Adwords
Google Adwords for your Business
00:02:00
How Adwords Works
00:03:00
Setting up your Adwords Account
00:07:00
Example of Ads that we are creating
00:04:00
Exploring the Adwords Interface
00:05:00
Discovering the best keywords
00:11:00
Creating a Google Adwords Serch Campaign
00:06:00
Refer a Friend and Claim One Course for FREE
00:00:00
Choosing your Vid setting for Google Adwords
00:04:00
Creating an Ad group and Adding Keywords
00:04:00
Finalizing your Google Ad
00:06:00
Managing your Google Ads Campaigns and Analytics
00:10:00
Creating a YouTube Ad with Google Adwords
00:01:00
Assignment Google Adwords
00:01:00
Twitter (Social Media Marketing)
Why Twiter and how it can help your business growth
00:02:00
Choosing the best username or twitter handle
00:06:00
4 tips to choose your twitter handle
00:02:00
Creating a Twitter account
00:05:00
Creating an Outstanding Twitter profile page
00:04:00
Adding your Profile and Header Photo
00:10:00
Writing an optimized bio
00:11:00
Pin the most important tweet for your bio
00:06:00
Connecting with other influencers
00:06:00
Twitter hashtags
00:06:00
Growing your Twitter presence with Jooicer
00:09:00
Add Twitter Buttons to your Website
00:10:00
Add Twitter widgets to your website
00:07:00
Twitter Ads – Creating Your Ads Account and Campaign
00:10:00
Twitter Ads – Adding your Payment Method
00:01:00
Twitter Ads – Creating other Twitter ads
00:02:00
Twitter Ads – Promoting a Tweet
00:02:00
Assignment Twitter 1 day agoMore
00:02:00
Instagram (Social Media Marketing)
Instagram for Business – Whats our strategy
00:04:00
Create an Instragram for Business profile
00:04:00
Building a Killer Instragram Profile
00:03:00
2 Building a Killer Instagram profile
00:04:00
3 Building a Killer Instagram Profile
00:05:00
4 Building a Killer Instagram Profile
00:02:00
Accessing the Ads Manager
00:03:00
Creating your First Instagram Ad
00:04:00
Creating you Instagram Ad inside the App
00:08:00
Important Tips to have a successful Ad on Instagram As inside the App
00:05:00
Mistake 1
00:02:00
Mistake 2
00:01:00
Mistake 3
00:02:00
Mistake 4
00:01:00
Mistake 5
00:01:00
Mistake 6
00:01:00
Tools to create instagram photos
00:04:00
Creating Viral Instagram Photos
00:13:00
Adding Your Logo or Website to your Instagram Post
00:05:00
Instagram Live and Instagram Stories
00:04:00
Assignment – Instagram Ads
00:01:00
Pinterest (Social Media Marketing)
Why Printerest and how it can your business grow
00:03:00
Opening a Printerest Business Account
00:05:00
Linking Pinterest with your Website and getting a Verifed account
00:05:00
Linking Pinterest with other Social Media platforms
00:02:00
Optimizing your Pinterest Profile
00:09:00
Creating Boards
00:09:00
Using Secreat Boards
00:03:00
The Powerful Pinterest notification
00:01:00
Adding pinterest chorme extension
00:03:00
Adding Pinterest to your Website
00:14:00
Pinterest Ads – Getting started
00:03:00
Pinterest Ads Panel Overview
00:03:00
Creating a Pinterest Ad
00:13:00
Creating Pinterest Ads Fast
00:03:00
Assignment Pinterest
00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkdin Marketing
00:02:00
Setting up to LinkedIn account
00:06:00
Adding Experience, Skills, Accomplishedment to your LinkedIn
00:03:00
Adding a professional Background photo
00:04:00
Adding media to your linkedIn URL
00:06:00
Changing your LinkedIn URL
00:04:00
Adding your Website to LinkedIn
00:06:00
Creating Shareable content on LinkedIn
00:04:00
linkedIn Company Pages Examples
00:06:00
Creating a LinkedIn Company Page
00:02:00
Managing your LinkedIn Company Page
00:07:00
Getting 50 dollar in LinkedIn Ads Credits
00:03:00
LinkedIn Ads Introduction
00:03:00
Creating a linkedIn Sponsored Content Ad.
00:12:00
Waiting for LinkedIn Ad approval
00:01:00
Creating a LinkedIn Text Ads Campaign
00:07:00
Creating a LinkedIn Sponsored In Mail Campaign
00:09:00
Quick view at the LinkedIn Campaign Manager
00:03:00
Assignment LinkedIn
00:02:00
Periscope (Social Media Marketing)
What is Periscope
00:01:00
Optional Equipment that will make your scopes looks profession
00:05:00
Assignment Periscope 20 hours agoMore
00:01:00
Social Media Live Streaming
Basic Eqipment for Social Media Streaming
00:09:00
Planning an irresistible Live Streaming Session
00:10:00
Facebook Live Basics
00:05:00
Facebook Live Session from your Smartphone
00:07:00
Sharing our Facebook Live Sessions
00:03:00
3 ways to Reuse your Facebook Live Sessions
00:00:00
YouTube Live Basics
00:02:00
Runing a YouTube Live from your Smartphone
00:05:00
Instagram Live
00:03:00
Periscope Live
00:03:00
Introduction to OBS Broadcaster Software
00:03:00
Setting up your OBS Software
00:11:00
Using OBS Studio Mode
00:05:00
Facebook Live Streaming with OBS
00:12:00
YouTube Live Streaming with OBS
00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope
00:16:00
Other awesome software for Live Streaming
00:08:00
Assignment Social Media Live Streaming
00:03:00
Podcasting
Podcasting Intro
00:02:00
Podcasting Tools
00:07:00
Hosting Your Podcat with Libsyn
00:08:00
Submitting Podcast to iTunes
00:02:00
Validate Your Podcast Work
00:01:00
Quora
Quora Basics
00:03:00
Finding, Answering and Optimizing Your Quora Answers
00:03:00
Google Analytics
Setting Up Google Analytics
00:06:00
Navigating the Google Analytics Dashboard
00:07:00
Know Your Audience with Analytics
00:06:00
User Acquisition and Behavior Flow
00:13:00
See Where Visitors Click with Page Analytics
00:05:00
User Behavior and Site Speed
00:04:00
Setting Up Goals
00:03:00
Google Plus (Social Media Marketing)
Welcome to Google plus
00:01:00
Whats the difference between Google Pages and Profile
00:04:00
Adding your Profile and Cover image
00:04:00
Adding your Contact info
00:05:00
Adding links to your Website and Socal Media
00:02:00
Adding your Story
00:04:00
Previewing the page
00:05:00
Conclusion
Conclusion
00:02:00
Course Certification
Order your Certificate
00:00:00