Digital Marketing – Display Advertising

Display-Marketing:
Through this display marketing training we shall be learning how various elements such as audio, video, pictures are effectively used in order to communicate a message through advertising. Display marketing is one of the strategically oriented options for the marketing departments to give a thrust to their marketing campaigns. It has become an unarguable channel for lead generation and a display of thought leadership and reach.

Through this display marketing training you shall learn:

 
Basics & know what is display marketing
Concepts like publisher, ad network, etc. in relation with display marketing
The process to form strategy for the display campaign before implementing it
Mechanism of connecting with publishers & ad networks & know process of getting media kit
Basic concepts about Google Display Network
Process of getting started with using display planner & google AdWords tool
Process about keywords & topics targeting method

Target Customers:
The course is best for online marketers who have limited knowledge and experience of marketing
Anyone who wants to learn about display marketing and want to improve their skills
Students
Marketing professionals

Pre-Requisites:
Students
Professionals
Others who are interested in a career in Investment Management
Anyone who wants to learn about economic concepts and their explanation