Diploma in Advertising and Marketing
Diploma in Advertising and Marketing
Diploma in Advertising and Marketing
Description:
Advertising and marketing are two effective ways of promoting your products or services that lead to sales. Effective advertising and marketing strategies will make your business successful. The Diploma in Advertising and Marketing course focuses on some of the surefire ways of advertising and marketing.
Inside the course, you will learn the common types of marketing along with the trend of digital marketing and advertising techniques. The right ways of communication with the customers, setting marketing goals, avoiding common marketing mistakes, and the ways of creating marketing funnel will be discussed on the course. Emphasize will be given on digital marketing. Shortly, the course enriches your marketing and advertising skills that you can apply in the real world.
Who is this Course for?
Diploma in Advertising and Marketing is perfect for anyone trying to learn potential professional skills.
As there is no experience and qualification required for this course, it is available for all students from any academic background.
Entry Requirement:
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of the English language, numeracy and ICT are required to attend this course.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Marketing Basics
Module One – Getting Started
00:30:00
Module Two – What is Marketing
00:30:00
Module Three – Common Marketing Types (I)
00:30:00
Module Four – Common Marketing Types (II)
00:30:00
Module Five – The Marketing Mix
00:30:00
Module Six – Communicating the Right Way
01:00:00
Module Seven – Customer Communications
00:30:00
Module Eight – Marketing Goals
00:30:00
Module Nine – The Marketing Funnel
00:20:00
Module Ten – Marketing Mistakes (I)
01:00:00
Module Eleven – Marketing Mistakes (II)
01:00:00
Module Twelve – Wrapping Up
00:30:00
Level 3 Diploma in Marketing- Activities
00:00:00
Mastering Digital Marketing
Introduction to Internet Marketing and Reputation Management
00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle
00:30:00
Build Impression on Your Site
00:30:00
Types of Link Building
01:00:00
Importance of Landing Pages
00:30:00
Difference Between Internet Marketing and Online Customer Service
01:00:00
Concept Of Affiliate Programs
01:30:00
About Of Google Analytics
01:00:00
Online Press Releases
00:15:00
How to Get Traffic from Twitter
00:30:00
Importance of Testing E-Mail Messages
00:15:00
What is Viral Marketing
01:00:00
What is EMail Marketing
00:30:00
Difference Between Images and Video
00:15:00
How to Internet Marketing on Facebook
02:00:00
What is Search Engine Optimization(SEO)?
00:30:00
Understanding Search Results
00:15:00
How to Attract Customer on Your Product?
00:15:00
Time Makes Money
00:30:00
How to Test a Landing Page
00:30:00
Best Web Writing
01:00:00
Ways to Use of Humor in You Internet Marketing
00:15:00
Coupon Codes
00:15:00
When to Pull the Plug
00:15:00
Internet Advertising Techniques
INTRODUCTION: WHAT IS AFFILIATE MARKETING?
00:30:00
WHY AFFILIATE MARKETING IS AWESOME
00:30:00
FINDING A PROFITABLE NICHE
01:00:00
CHOOSING AN AFFILIATE PRODUCT
00:15:00
THE ADVANTAGES OF CLICK BANK
00:30:00
ANALYZING THE CLICK BANK MARKETPLACE
00:30:00
CREATING YOUR HOP LINK
00:30:00
CREATING A FREE BLOG
01:00:00
PERFORMING EFFECTIVE KEYWORD RESEARCH
00:30:00
CREATING AN OPTIMIZED POST
00:30:00
POSTING TO YOUR BLOG
00:15:00
PROMOTING YOUR BLOG: AN OVERVIEW
00:30:00
PROMOTION: ARTICLE MARKETING
00:30:00
PROMOTION: SOCIAL BOOKMARKING
01:00:00
PROMOTION: BLOG COMMENTING
00:30:00
ADDITIONAL PROMOTION TIPS
00:15:00
CREATING YOUR OWN WEBSITE
01:00:00
Email Marketing
Introduction to Email Marketing
00:30:00
Using Email Marketing Software
00:30:00
Building Email Lists by Quantity
00:30:00
Building Email Lists by Quality
00:30:00
Crafting an Email
01:00:00
Analyzing and Tracking Your Email Marketing Strategy
00:30:00
Facebook Marketing Basics
Introduction to Facebook
00:15:00
Why You Should Care
00:15:00
Setting up a Facebook Page
00:30:00
How to Get More Likes for Your Facebook Page
00:30:00
Facebook Advertising
00:30:00
How Much Does Facebook Advertising Cost?
00:30:00
Marketing on Facebook
01:00:00
Create a Content Calendar
00:15:00
Understanding Edge Rank & the Art of Engagement
00:15:00
Twitter Marketing
TWITTER FOR BUSINESS
00:15:00
TOP TWITTER TIPS
00:15:00
TWITTER IS
00:15:00
BUSINESS TERMS
00:15:00
WHY USE TWITTER FOR MARKETING
00:15:00
TWITTER MARKETING BASICS
01:00:00
TWITTER METRICS
00:30:00
YOUR BIO
00:15:00
WHEN TO TWEET
00:15:00
BUILDING YOUR COMMUNITY
00:15:00
GENERATING LEADS
00:15:00
REAL-TIME TWITTER MARKETING
00:15:00
ENGAGEMENT
00:15:00
TWETIQUETTE (TWEETING ETIQUETTE)
00:15:00
Mock Exam
Mock Exam- Diploma in Advertising and Marketing
00:30:00
Final Exam
Final Exam- Diploma in Advertising and Marketing
00:30:00