Diploma in Pay Per Click Advertising - Level 3
Diploma in Pay Per Click Advertising - Level 3
Diploma in Pay Per Click Advertising - Level 3
Overview
Pay per click refers to a method of advertising where the advertisers pay to display the ads of their product and services along with the search results on yahoo, Google and other search engines. Here, the advertiser pays the publisher only when the displayed ad is clicked on. Pay per click is an online/internet marketing tool. Pay per click is an essential marketing tool for an organization as it is a great way to reach out to a large number of potential customers through the internet. The advertising cost is comparatively low in pay per click advertising, as the advertiser is only bound to pay the publisher only upon the click on the advertisement.
With the increase in the number of internet users, pay per click has become a very effective advertising tool that can be undertaken by organizations. Therefore, it is important to possess the relevant knowledge and skills with regards to pay per click if you are planning on joining the marketing department of an organization or if you are an employee in the marketing field. Through this diploma, you can also specialize in advertising and progress on to become a higher official in your respective field. Knowledge about pay per click will also be beneficial if you are a businessman or an entrepreneur looking for an effective way to promote your products or services.
Why consider 1training?
As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.
1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.
Learning outcomes
Learn in-depth about pay per click advertising and why they are so popular.
Learn briefly about the history of pay per click advertising.
Understand how to get started on Google Adwords and how to manage and improve them.
Understand how to get started on Facebook Ads and how to manage and improve them.
Access duration
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this course aimed at?
This course is mainly aimed at students, job seekers looking for a job in marketing and to employees in the marketing department.
Entry requirements
You must be 16 years of age or more
You should have a basic understanding of numeracy, English language and ICT
Method of assessment
At the end of the Pay per click advertising – level 3 program learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.
Certification
Those who successfully complete the exam will be awarded the Diploma in Pay Per Click Advertising – Level 3 professional qualification.
Awarding body
The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.
Progression and career path
With the successful completion of this diploma you can get ahold of various jobs in the marketing field. If you are already an employee in the marketing field, you can use this diploma to progress in your career through job promotions or salary increments. Few of the job positions you can get through diploma, along with the average UK salary per annum according to https://www.payscale.com, is given below,
Advertising manager – £34,245 per annum
Advertising operations manager – £35,371 per annum
Art director – £36,224 per annum
Copywriter – £23 886 per annum
Other benefits
Written and designed by the industry’s finest experts with over 15 years of experience
Repeat and revise all your lectures and enjoy a personalised learning experience
Unlimited 12 months access from anywhere, anytime
Save time and money on travel
Learn at your convenience and leisure
Practice exams to ensure you are 100% ready
Eligible for a TOTUM discount card
Free Career Support Service
25% Discount on personal Statement and covering letter writing service
Free Access to Over 150 courses for 2 days (48 hours)
Free access to the course before you purchase (For selected courses only)
KEY FEATURES
Gain an accredited UK qualification
Access to excellent quality study materials
Learners will be eligible for TOTUM Discount Card
Personalized learning experience
One year’s access to the course
Support by phone, live chat, and email
Course CurriculumTotal Units : 11
1: Introduction
Introduction
2: Introducing Pay Per Click Advertisements
Introducing Pay Per Click Advertisements
3: Brief History Of Pay Per Click
Brief History of Pay Per Click
4: Why Pay Per Click Is Popular
Why Pay Per Click is Popular
5: Getting Started With Google Adwords 01
Getting started with Google AdWords 01
6: Getting Started With Google Adwords 02
Getting started with Google AdWords 02
7: Managing And Improving Google Adwords Part 01
Managing and Improving Google AdWords part 01
8: Managing And Improving Google Adwords Part 02
Managing and Improving Google AdWords part 02
9: Getting Started With Facebook Ads
Getting started with Facebook Ads
Mock Exam
Mock Exam : Diploma in Pay Per Click Advertising – Level 3
Final Exam
Final Exam : Diploma in Pay Per Click Advertising – Level 3