Diploma in Strategic Marketing - Level 3
Diploma in Strategic Marketing - Level 3
Diploma in Strategic Marketing - Level 3
COURSE OVERVIEW
WHAT WILL I LEARN?
• Learn the key strategies of marketing and how it can influence the overall business strategy.
• Apply segmentation, positioning and targeting to products and services.
• Learn how to perform a market analysis.
• Create and communicate the value of your brand.
• Learn how to develop strategies to increase product sales.
• Learn how to communicate with potential customers.
It is not only the marketing team that handles a marketing strategy. Marketing strategies are more often than not combined with business strategies to make informative and effective decisions on brands, products, services and customers. The Diploma in Strategic Marketing – Level 3 course defines what strategic marketing really is. The course is designed to enable learners to make strong business decisions for their company and set it on the right strategic direction path.
The course will cover key concepts of marketing, how to combine business with marketing, branding and product management. Additionally, gain an understanding of how the traditional boundaries of marketing are expanded.
The Diploma in Strategic Marketing – Level 3 is an in-depth course that will equip learners with the right decision making tools to create and communicate the value of their brand, an understanding of essential marketing strategy and dealing with new products.
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Global Edulink has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Global Edulink to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
Why study at Global Edulink?
Global Edulink offers the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in an IT or corporate environment. You can study at your own pace at Global Edulink and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules and free resources which include Free CV writing pack, free career support and course demo to make your learning experience more enriching and rewarding.
Access Duration
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this Course aimed at?
Marketing Managers, Business Managers
Team Leaders, Supervisors
Anyone who wants to learn about strategic marketing
Entry Requirement
Learners should be age 19 or over, and must have a basic understanding of Maths, English, and ICT.
A recognised qualification at level 2 or above in any discipline
Method of Assessment
In order to complete the Diploma in Strategic Marketing – Level 3 successfully, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments. While the submission of your assignment is compulsory for you to get your ABC Awards accredited certification, you can also receive another CPD & iAP accredited, free e-certificate if you take a 20 multiple choice exam.
Certification
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course). Course Code: QLS-04532
Accredited Body
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Progression and Career Path
Once you successfully completed the Level 3 Diploma in Strategic Marketing, you will gain knowledge and skills that will give your career the jumpstart you have always wanted. With this Completion you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is according to https://www.payscale.com/career-path-planner. The course is suitable for students and individuals working in a multiple industries and sectors. Managers and Supervisors, Team Leaders and Junior Staff will all find this course a stepping stone to enhancing their personal and professional lives. Marketing Manager - (average UK yearly salary: £32,917)
Business Manager - (average UK yearly salary: £34,267)
Strategy Manager - (average UK yearly salary: £50,618)
Marketing Coordinator - (average UK yearly salary: £21,958 )
Business Development Manager - (average UK yearly salary: £34,116 )
Other jobs you can get Marketing Supervisors
Business Team Leaders
Common Career Paths For Marketing Manager
Other Benefits
Written and designed by the industry’s finest expert instructors with over 15 years of experience
Repeat and rewind all your lectures and enjoy a personalised learning experience
Unlimited 12 months access from anywhere, anytime
Save time and money on travel
Learn at your convenience and leisure
Eligible for TOTUM discount card
Free Career Support Service
25% Discount on personal Statement and covering letter writing service
Free Access to Over 150 courses for 2 days (48 hours)
Free access to course before you purchase (For selected courses only)
COURSE CURRICULUM
1: So What Is Marketing
2: The Marketing Concept
3: What Can Be Marketed
Assignment
Submit Your Assignment
4: Marketing's Role in the Business
5: Stp 1 Segmentaion
6: Stp 2 Targeting
Assignment
Submit Your Assignment
7: Stp 3 Positioning
8: Branding
9: The Marketing Mix
Assignment
Submit Your Assignment
10: Product Management
11: Marketing Communications or Marcom or Integrated Marketing Communications (Imc)
12: Expanding Marketing's Traditional Boundaries
Assignment
Submit Your Assignment
Exam Quiz