"Do", Innovation, Product Design And Value Proposition
"Do", Innovation, Product Design And Value Proposition
"Do", Innovation, Product Design And Value Proposition
DURATION
00:41:27
Description
Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.
Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish" as Steve Jobs once said. Successful products start with clearly understanding what people and organizations “do". What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers “do" and then translate that into a compelling “value proposition". Together the “dos" will enable engineering to build the right product and the value proposition will direct marketing to get the marketing plan right. Together, implementing the right “dos" and “value proposition will ensure product success.
Who is the target audience?
• Product Leaders: Director, VP, Business Unit Manager, Start-Up, Enter
• Entry Level (Basic), Intermediate, Advanced (Specialist)
Basic knowledge
• Basic Understanding of Business
What will you learn
• Learn about the value of outcomes, “do” its history and use
• Understand what is an outcome and a “Do”
• How to gather information to define the outcomes and the “Do’s
• Learn how to identify and prioritize opportunities
• Learn how to turn a “Do” statement into a User Story to be used for development
• Learn about the sources of innovation and the methodology to do it
• Learn how to discover new markets and size them
• Learn about the types of innovation and the process of innovation
• Learn about Value propositions and how to write them
Course Curriculum
Introduction
• Introduction
• Learning Objectives
• Audience for this Course
• Pre-Readings
• Inputs to “Do”, Value Proposition and Positioning
• Resources
• Instructions
Section 2 - Do
• Pre-Lesson Quiz - Value of Do
• Value of Do
• Post-Lesson Quiz - Value of Do
• Pre-Lesson Quiz - How To Define A “Do”
• How To Define A “Do”
• Post-Lesson Quiz - How To Define A “Do”
• Pre-Lesson Quiz - Information Gathering
• Information Gathering
• Post-Lesson Quiz - Information Gathering
• Pre-Lesson Quiz - Prioritizing "Do"s
• Prioritizing "Do"s
• Post-Lesson Quiz - Prioritizing "Do"s
• Pre-Lesson Quiz - Going to Development
• Going to Development
• Post-Lesson Quiz - Going to Development
Innovation
• Pre-Lesson Quiz - Sources of Innovation and Methodology
• Sources of Innovation and Methodology
• Post-Lesson Quiz - Sources of Innovation and Methodology
• Pre-Lesson Quiz - Discover New Markets and Market Sizing
• Discover New Markets and Market Sizing
• Post-Lesson Quiz - Discover New Markets and Market Sizing
• Pre-Lesson Quiz - Types of Innovation and Ideation Process
• Types of Innovation and Ideation Process
• Post-Lesson Quiz - Types of Innovation and Ideation Process
• Other Product Success Considerations
Value Proposition
• Pre-Lesson Quiz - Value Proposition Lecture Video
• Value Proposition Lecture Video
• Post-Lesson Quiz - Value Proposition Lecture Video
• Conclusion
• Next Activities