Do It Yourself Local SEO For The Small Business Owner
Do It Yourself Local SEO For The Small Business Owner
Do It Yourself Local SEO For The Small Business Owner
DURATION
02:28:11
Description
Do you want to learn how to rank your business higher in Google Search?
Do you own a small business?
Do you just want to do the work on your own?
This is the perfect course for you.
I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.
In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".
It's now more important than ever to be working on Local Search Optimization for your business.
Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.
In this course I walk you through the basics of:
• Setting up your website for local search
• Setting up your Google+ business page
• Adding your business to important website directories such as Yelp
• Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
• I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
• I show you the importance of content and how to optimize it for your business
• I provide ways to generate more reviews for your business on Google, Yelp and others.
• I show you some other websites you can use to generate new clients for your business.
If you've been struggling with SEO for many years as a local business, this is the course for you!
Who this course is for:
• Small businesses who are willing to put in the work to rank locally
• Those who are interested in dominating the search results for their local city
• If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement
Basic knowledge
You will need a basic website built with either Wordpress, Squarespace or another easy to use content management system
A willingness to learn, implement, read and take consistent action
What will you learn
• Understand what Local SEO (Search Engine Optimization) is
• The Basics of setting up a small business website with Wordpress or Squarespace
• The importance of having a mobile friendly website
• How to setup and use Google+ for Business
• You will understand what important sites you should list your business on
• The importance of building business profiles across the internet
• Basic elements of on-page and off-page SEO
• How to outsource content writing for your website
• How to get more reviews for your Google business page
Course Curriculum
Introduction To The Course
• What To Expect In This Course
• Who Am I? Why I Created This Course
• What is local SEO?
• Pricing - This Course Vs. Using An SEO Agency
Setting Up a Simple Website for Business
• Do You Build Your Own Website Or Pay Someone Else To Build It?
• Why Your Website Must Be Mobile Friendly in 2015
• Learning Wordpress - A Simple Content Management System
• Squarespace - Simple For The "Do It Yourself" Crowd
Setting Up Your Google+ Business Page
• Introduction To Google+ For Business
• A Poor Google+ Business Page Vs. a Good Google+ Business Page
• An Example Google+ Business Page Setup
• Using Canva To Create a Header Image
• Posting on Google+ For Business
Setting Up Your Yelp Business Page
• Setting Up Your Yelp Business Page
Basic Social Media Setup
• Facebook Business Page Setup
• Setting Up a LinkedIn Business Page
• Setting Up a Twitter Profile
• Run a Social Media Contest To Generate Buzz
Creating Business Listings for Local SEO
• Name, Address, and Phone Consistency For Your Business
• Building Citations (aka Business Listings)
• What are Data Aggregators?
Tools For Building Citations, Rank Tracking & More
• Check Citation Errors For Free With Moz Local
• Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More
• GeoRanker For Checking Your Rankings
• UpCity Local SEO
Optimizing Your Website for Local SEO
• Adding Name, Address, and Phone (NAP) To Your Website
• Using The "Wordpress Local SEO" Plugin For Your Site
• Local SEO Articles Worth Reading
Content Writing
• Why Content Is So Important
• Building Content Pages For Your Services
• The Google Keyword Planner - Keyword Research
• Adding Heading Tags
• Adding an "Alt" Tag To Your Images
• Hiring a Writer for Only $5
• Link To Other Relevant Content On Your Website
Social Syndication
• Setting Up JetPack To Post On Social Media Automatically
Asking for Reviews From Your Customers
• Why reviews are very important for your small business
• The Review Generator Handout
Getting Links From Other Websites aka Backlinks
• What Are Backlinks?
• Simple Ways To Get Backlinks for Small Businesses
Other Business Sites To Consider Signing Up On
• Thumbtack
• Angie's List & HomeAdvisor
Where To Go From Here
• Your Overwhelmed - If Your Willing To Hire Someone