EMAIL MARKETING

Overview

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or awareness messages to an audience. In broadest term, every email sent to a potential or current customer could be considered email marketing.

Thus, email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, awareness information, announcements, offers, sales solicitation or donation, or a call for business...

One of the greatest advantages of email marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email marketing allows companies to tailor certain ads to certain customers. As an instance, if a customer has shopped for a brand of trousers in the past, companies can email them coupons for the same brand knowing that they have already expressed an interest.

Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. Over half of all Internet users check or send email on a typical day.

Course Objective

This Email Marketing (Self -paced, video training) course by Uplatz is a comprehensive training catering to each and every aspect in great depth. The email marketing training will equip you with the knowledge you need to be a successful marketer primarily on devising the best email marketing strategy with a strong narrative, messaging, creative, and engaging the audience thus maximing the conversions and sales for the business.

Course Details

You can learn the Email marketing basic and its importance with self –paced, video training Email marketing course provided by Uplatz.

Target Audience

· Any individual

· Digital Marketer

· Students

· Online Marketing

· Anyone who is willing to pursue a Digital Marketing

Course Syllabus

What is Email Marketing

· Benefits of email marketing

· Get started with email marketing

· Email marketing basics

· Different types of mails under email marketing campaign

· Maximize your reach with email marketing

· How to decide the best messaging, narrative, and creative

· Maximize conversions from email marketing

· Free tools for email marketing

· Your email marketing options

· Creating great marketing emails

· Managing successful email campaigns

· Measuring success in email marketing

Certification

Upon successful completion of Email marketing course Uplatz will issue the certificate.

Career Path

· Content Marketing

· Email Marketing specialist

· Content Strategist

·  Online Email Campaign Manager

Job Prospects

Email Marketing Executive average salary is £25,959 per year. (Source: Glassdoor)