Email Marketing Training
Email Marketing Training
Introduction to Email Marketing
Email marketing is one of the strategically oriented options for the marketing departments to give a thrust to their marketing campaigns. It has become an unarguable channel for lead generation and a display of thought leadership and reach. Broadly, this term covers each mail sent to the customers whether it is for promotion or for persuading the present customers, It also demands sending emails to gain customers loyalty towards their products and built customer relationships. We can also call it as a holistic way to educate contacts about the products and the company.
There are three forms of email marketing:
Direct mail
Retention Emails
Placing advertisements in subscription magazines
Direct email means emails directed at old as well as potential customers to inform them about their new products. It could also be an announcement of special offers or about launching of schemes. This involves making the list of postal addresses of customers and sending them emails with special offers.
Retention Emails are in the form of promotional emails formulated to induce the recipients for an action. It could be motivating them for buying or signing up for something. These could be in a form of a newsletter which might carry promotional messages or advertisements but aims at generating long-term impact on the readers. It provides readers valuable messages like detail information about the products and services, providing entertainment which is beneficial for the readers.
Placing advertisements in subscription magazines: This involves placing an advertisement in the newsletters generated by others on payment. This ensures the information about products and services has reached the potential clients. Many email letters are created for this purpose to sell advertising space to others.
What are Benefits of email marketing
Email marketing is now being used by thousands of businesses all over the world. Here are few of the reasons why email marketing is getting so popular:
Less costly
Email marketing is cheaper as a message can be dispatched to thousands of email addresses and that too quickly. There are no fees levied and nor any print or postage cost, though email marketers can incorporate a software for automatic sending of emails, tracking them and making an evaluation of the same. There might be some overhead cost for dispatching emails at a certain point but these costs are considerably lower than expected using other marketing channels.
Businesses get the best return on Investment
In the businesses, results are what that matters. With this concept in mind, the main reason behind most businesses invest in email marketing is the return on investment. In 2011, the Direct Marketing Association estimated that email marketing returns 40 pounds for every one dollar invested which are considered better than any other platforms.
Businesses can see results in minutes
Businesses can get the results within minutes of the emails being sent. A 24-hour sale is the best marketing system that is used by email as it generates urgency and persuades potential customers to take quick action for reaping benefits. As compared to it in other systems like broadcast campaigns businesses particularly have to wait for weeks till they get their results.
Target fans of the brand
Email marketing is an only channel that consumers can receive without signing up or subscribing to it. This ensures businesses get higher conversion rates as they send messages to only those who have an interest in the brand.
Email marketing is easy to create
Email marketing does not require a huge team or other teams to get success. They only have to decorate an email campaign through fancy templates, images, logos, and videos. Yet many successful campaigns utilize simple plain text emails focusing on simplicity and quality content,
Easy to track mistakes
In email marketing, it is very easy to analyze and check for mistakes. Most of the email marketing software helps in spotting the weaker point and see how the campaigns can be improved. The changes can be made instantly while in broadcasting or print advertisement requires time to make changes.
Why Email Marketing Training?
Studies show that approximately three-quarter of companies considers email marketing as return on investment. However, the email marketing census also shows that marketers are contended by what they are doing ignoring the best practices which they can adopt, even though they are sending more emails and more budgets on this channel.
Training help businesses to create their email marketing campaigns by covering the range of issues including sharpening email strategies and generating outstanding emails which can help them stand apart than the rest. The course also shows how companies can achieve the results and their deliverability improved by addressing the issues, set realistic goals and strategies and find ways to improve the campaigns and boost profitability.
Marketers can also learn how to create beautiful emails that look great on mobiles. It means businesses have to adopt an approach that can help them run their successful email campaigns on their mobiles else they can lose the chance of clicks and conversions.
Also before starting the email campaigns it is also important to, have a better understanding of the laws around email marketing and make sure that campaigns are not breaking.
The possibility of initiating email campaigns into the international markets may also appear to be daunting tasks particularly if a marketer does not know the language of the subscriber. During training, marketers will learn how to successfully localize the email campaigns which caters to the needs of the specific population. They will learn to send error-free campaigns in multiple languages and how to overcome the challenges. These are not merely the word and content that could make a difference but the tone and theme could also be adjusted.
There are many other tits and bits in email marketing which marketers can learn during the training session and can apply the same in their own campaigning process.
Who can be benefited from the email marketing training?
The course is best for online marketers who have limited knowledge and experience of marketing and always trying to improve it. Anyone who would like to proficiently and effectively manage email marketing campaigns and need best results from their communication efforts.
How will it be benefited?
It would increase the email marketing results
Enhance the email marketing strategy using different techniques and evaluation of ROI
Help in applying conversion principles to the email marketing campaigns.
Educba program of email marketing
The program at Educha provides training on the strategies that any marketer can apply in the area of email marketing to get success. The tutorial will help design email marketing plan, provide the training in the best way to structure it and incorporate the best methods in its implementation.
The complete course structure is as follows:
Section 1 is an in-depth explanation of what is email marketing, its different types and its importance and purpose for the marketers. This section is very important for those who have very limited knowledge of email marketing or who wanted to upgrade their skills in the same.
Section 2 tutorial is a complete guideline and preparation for email marketing. The students will learn about the best methods to adopt the email campaign results, find out the ways to create strategically oriented email templates to increase the response, how to write persuasively, bring improvement in email campaign results, know how to assess the current email campaigns and many other minor tit bits that could be very important.
Section 3 teaches how to design the email marketing campaign. When there is so much of competition, a beautifully designed email is a need of the hour to break through the pack and attract the potential customers. A right design makes the clients feel associated with your product and service, but when and what to design is an area that requires intensive learning.
Section 4 is a tutorial on how to structure email marketing plan. It has been found that a maximum number of email marketing programs have absolutely no chance of producing the result; this is because they have no structure. The business owner or campaign manager fails to see how time, resources and personals also play their part in the campaign which results in their failure. Some studies have found that 21 percent of email marketers do not have any strategy to manage their frequency. 40 percent of them deny having any documented strategy and only 39 percent measure their return on investment. This results in failure of their email marketing strategy but success needs structure and a sound strategy and Educba train students how to structure the email marketing plan.
In Section 5 tutorial explains students to adopt strategically oriented methods of email marketing. It involves understanding the industry business is targeting and the knowledge of current trends in the industry.