Event Management (Module #1) – Introduction

Event Management (Module #1) – Introduction

Course Overview

Event management is measured as one of the strategic marketing and communication tools by businesses of all sizes. Event management is the request of project management to the formation and expansion of large scale events such as carnivals, meetings, rituals, formal parties, concerts, or agreements.

Through this course you will learn about General introduction, Some event related concepts, Events as a marketing tool, Brand building and focus on target audience by events, Problems of traditional media, Advantages of events, Event Infrastructure & Target Audience and many more.

Target Customers:

Young Marketing Executives and Non-Marketing Professionals who need to organize events in the course of work.

• Marketing Students
• Sales Professionals
• Strategists
• Event Managers

Pre-Requisites:

• Skills and knowledge of managing an event