Event Management Module #2) – 3Ps’ in Event Management

Event Management Module #2) – 3Ps’ in Event Management

Course Overview

Event management is measured as one of the strategic marketing and communication tools by businesses of all sizes. Event management is the request of project management to the formation and expansion of large scale events such as carnivals, meetings, rituals, formal parties, concerts, or agreements.

Through this course you will learn about segmentation of event market, targeting & positioning of events, event benefit levels and hierarchy, special business events, retail events & reach-interaction matrix, risk rating & pricing checklist for events, promotion of events, print media & radio, etc and many more.

Target Customers:

• Young Marketing Executives and Non-Marketing Professionals who need to organize events in the course of work.
• Marketing Students
• Sales Professionals
• Strategists
• Event Managers

Pre-Requisites:

• Skills and knowledge of managing an event