Free MailChimp Mailing List Building And Email Marketing

Free MailChimp Mailing List Building And Email Marketing
 
DURATION
03:58:15

Description

MailChimp Mailing Lists, Newsletters, and Subscribers… Oh My 

MailChimp is a free mailing list maintenance system that also provides a web based interface to creating professional looking emails to be sent to those lists. This course guides you through the use of Mailchimp from defining a simple mailing list to creating and sending your first email. 

See How to Increase Your Business Through Targeted Email Campaigns 

This course is primarily focused on teaching you how to use the Mailchimp web based interface to create, maintain, and analyze your mailing lists and email campaigns. However, it also provides important insight into what to include in your newsletters and how to establish personal relationships with your most important customers. 

Let Me Be Your Guide… 

Mailchimp is pretty easy to use, but you still might appreciate a guiding hand as you begin to use the tool to build your business in exciting new directions.

Who this course is for:

• People who need to produce a newsletter or are interested in using email for marketing.
• People who would like to expand their online business presence to include email promotion.

Basic knowledge

• A working web browser

What will you learn

• Create a Mail Chimp account, build your first mailing list, and mount your first email campaign
• Learn simple ways to advertise your mailing list
• Recieve guidance on building a business around your mailing lists

Course Curriculum

Introduction to the Course

• An Overview of the Course
• How MailChimp Works
• Introduction to the Updated 5/2017-6/2017 Edition of the Course
• Introduction to the 2018 Course Material

Creating a MailChimp Account

• Introduction to Creating a MailChimp Account
• New MailChimp Look-and-Feel (11/7/2018)
• Creating a MailChimp Account
• Creating a MailChimp Account Section Workshop
• Creating a MailChimp Account Project
• Conclusion to Creating a MailChimp Account

Building a Mailing List

• Introduction to Building a Mailing List
• Creating a List
• Importing a List
• Subscription Web Interface
• Double Opt In vs Single Opt In
• Enabling Required Field Display
• Promoting Your Mailing List
• Building a Mailing List Section Workshop
• Building a Mailing List Section Project
• Summary of Building a Mailing List

Mounting an Email Campaign

• Introduction to Mounting an Email Campaign
• Creating a Template Pt. 1
• Creating a Template Pt. 2
• Creating an Email Campaign Pt. 1
• Creating an Email Campaign Pt. 2
• Sending Your First Email
• Why Templates Are Optional
• Free Images at Pixabay
• Mounting an Email Campaign Section Workshop
• Mounting an Email Campaign Section Project
• Summary of Mounting an Email Campaign

Managing Your Mailing Lists & Campaigns

• Introduction to Managing Your Mailing Lists and Campaigns
• Open, Click, and User Reports
• Creating List Segments
• Fine Tuning Your Campaigns
• MailChimp Subscriptions
• Managing Your Mailing Lists and Campaigns Section Project
• Summary of Managing Your Mailing Lists and Campaigns

Additional Thoughts

• Introduction to Additional Thoughts
• Adding a MailChimp Sign Up Form to a Wordpress Website
• Advertising Your Mailing List in Your Book (5/2017)
• A/B Split Testing for Free on MailChimp (6/2017)
• How to Craft a Better Email Message (6/2017)
• Facebook and Twitter Integration (6/2017)
• Additional Thoughts Section Project
• Summary of Additional Thoughts

Intermission

• Odds and Ends
• What now...

Bonus: Creating Mailing List Signup Squeeze

• Introduction to Creating Mailing List Signup Squeeze Pages
• Sample Mailing List Sign Up Squeeze Pages
• Using FunnelKit Go to Create a Squeeze Page
• Add an Opt-in Form to Your Squeeze Page
• Configuring MailChimp to Use Your Squeeze Pages
• How to Sell on Your Mailing List: Free Stuff and the 80/20 Rule
• Creating Mailing List Signup Squeeze Pages Section Project
• Summary of Creating Mailing List Sign Up Squeeze Pages

Bonus: Free MailChimp Automation (AutoResponder)

• Introduction to Free MailChimp Automation (AutoResponder)
• Overview of the Free MailChimp AutoResponder (5/2017)
• AutoResponder Example (5/2017)
• Free MailChimp Automation (AutoResponder) Section Project
• Summary of Free MailChimp Automation (AutoResponder)

Conclusion

• The End