Fundamentals of Marketing Research

Fundamentals of Market Research:
This course is about interpreting research and research methods. It will summarize the fundamentals of doing research. This course will appeal to those of you who require an understanding of research approaches and skills, and importantly an capability to use them in your studies or in your professional lives.

Through this course we are going to understand the relevance & scope of research in management, the detailed process/steps that are involved in research. It involves understanding how to identify a research problem, defining the MR problems and preparing the research design. It will deal with management of data in relation to research which involves data collection methodology, primary data – collection methods / measurement, techniques, characteristics of measurement techniques, reliability, validity etc. and secondary data collection. We will dig into the various methods used for research such as library research, references – bibliography, abstracts, etc.

 
Fundamentals of Marketing Research Pre-Requisites:
Analytical mind
Passion to learn
A computer with internet connection

Fundamentals of Marketing Research Learning Objectives:
To study the relevance & scope of research in management.
To learn about data sources and data collection instruments.
To learn how to manage data and data analysis.

Fundamentals of Marketing Research Target Audience:
Students
Professionals
Market Research analysts
Anyone who wants to learn research methodologies