GET YOUR BUSINESS ONLINE TRAINING

Overview 

Online marketing (also called Internet marketing or Digital marketing) is the marketing strategy of using online web-based channels to spread awareness about an organization's brand, products and services to its potential customers. The methods and techniques used for online marketing include email, social media, search advertising, display advertising, videos, content marketing, search engine optimization, and more.

In today's competitive world, with 80% of the value customers being on internet, online marketing has become extremely important to help your potential customers find you at exactly the right moment when they need you.

Course Objective

This is an instructor-led training course on Online marketing by Uplatz focuses on methods, techniques, tools & technologies to help you get your business online.
Whether you are a store owner, or a service provider, or a budding entrepreneur running a small business, or an innovative digital marketer working for an organization, this "Get your business online" training can help you understand in depth the methodologies to establish a strong online presence for your brand. This is a self-paced course. Just get started now!

Course Details

Online marketing (instructor-led training) course will provide you opportunity to clear any doubt with our experts. Here, also you will learn the Marketing strategy which will make your business successful.

Target Audience

· Any individual

· Businessman

· Company Owner

· Employee

Course Syllabus

The online opportunity
Your digital opportunity

Your first steps in online success

· Your online goals

· Building your online presence

· Marketing your online presence

· Analyse and adapt

Plan your online business strategy

· The benefits of an online strategy

· Take a business online

· Understanding customer behaviour

· How to stand out from the competition

· Using goals to improve business performance

Build your online shop

· Using e-commerce to sell

· Taking payments and manage orders

Sell more online

· Creating a smooth e-commerce experience

· Product promotion and merchandising

· Retargeting for e-commerce

· Build your web presence

Choosing your online presence

· How websites work

· Key website ingredients

· Websites and your business goals

· Make your website easy to use

· Website design do’s and don’ts 

Get noticed locally

· Marketing to the locals

· The power of local directories

Get started with search

· Search engine basics

· How search engines work

· How search engines see the web

· Organic search explained

· Paid search explained

· Google search console

Make search work for you

· Making your web pages search friendly

· How other websites can work for you

· Cross borders with SEO

· Get discovered with search

· Intro to SEO (Search Engine Optimization)

· The importance of an SEO plan

· The SEO processes

· How to choose keywords

·  Setting realistic SEO goals

How people nearby find you online

· Using digital to advertise locally

· Reaching locals on their mobiles

SEO for local businesses

Certification

Upon successful completion of Digital Marketing Uplatz will issue the Digital Marketing certificate.

Career Path

· Online Marketing / Internet Marketing

· Digital Marketing Manager

· SEO specialist

· Campaign Manager

· Entrepreneur / Owner of a business

· Content Marketing

·  Digital Marketing Strategist 

Job Prospects

Online Marketing is a high in demand and the average salary range is £21K to £59K. (Source: Glassdoor)