Google Ads Masterclass - Complete AdWords Training
Google Ads Masterclass - Complete AdWords Training
Google Ads Masterclass - Complete AdWords Training
Description
Stay on the top through making the most of your Ad budget, maximising your Ads marketing goals and finding your targeted customers!
This course provides a complete guide to Google Ads success, through addressing advanced techniques and ideas, step by step insider information regarding Google Ads, setting up and running AdWords accounts, how the ad sale works and how to implement it to your own campaigns.
You will also discover different essential topics such as specialised Ad reports, keywords research, critical remarketing strategy, machine learning functionality, Google Analytics, competitor research and so much more.
Who is the course for?
This course is ideal for those wanting to improve their base skills in office administrative tasks
This course would be ideal for people who want to start working as a receptionist, office administrator, office manager, administrative assistant or secretary
Entry Requirement:
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.
Career path
This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.
Introduction
1. Introduction
00:02:00
Testing to Ad Concepts
2. Introduction to Ad Concepts
00:02:00
3.Example Ad Concepts
00:04:00
4. Label Setup
00:04:00
5. Reporting on Ad Concepts
00:08:00
Google Ads Paid % Organic Interaction Report
6. Understanding the usefulness of this report
00:03:00
7.Linking Google Ads with Search Console
00:04:00
8.Excel Report Setup & Pivot
00:04:00
9.Identifying Google Ads & SEO Search Term Opportunities
00:02:00
10.CTR Interaction between SEO & SEM
00:06:00
Geolocal Campaigns - Double Campaign Structure
11.The theory behind the double campaign
00:04:00
12.A practical example inside Google Ads
00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)
13.Introduction to Drafts & Experiments
00:05:00
14.Example experiment Ideas for use
00:06:00
15.Draft & Experiment Setup
00:10:00
16.Report Analysis & explanation of symbols
00:05:00
Automate Budgeting for Multiple Ad Accounts
17. Introduction to the Google Spreedsheet template
00:02:00
18. Data Inputs
00:04:00
19. Reading the sheet output
00:06:00
AdWords Audit
20. Audit Overview
00:02:00
21. Auditing the Account Structure
00:08:00
22. Campaign Settings
00:04:00
23. Auditing on the AdGroup Level
00:10:00
24. Other Things to look for in an Audit
00:08:00
Remarketing Strategy & Implementation
25. Why Remarketing Works
00:03:00
26.GDN Remarketing
00:06:00
27.Remarketing Lists for Search Ads (RLSA) & IF Statements
00:04:00
28. Customer Match (Email Retargeting)
00:01:00
29. Dynamic Remarketing
00:04:00
30. Lookalike Audiences
00:02:00
31. GDN Banner Sizes & Other Things to Consider
00:03:00
32. Audience List Sharing
00:14:00
33. Remarketing with Events
00:06:00
Artificial Intelligence & Machine Learning
34.What is AI & ML
00:06:00
35. Auto Rotate for Budgets & Ads
00:03:00
36.Dynamic Search Ads
00:03:00
37.Smart Bidding Strategies
00:07:00
38.Lookalike Audiences
00:02:00
39.Data Driven Attribution Models
00:03:00
Dynamic Ad Customisers
40.Introduction to Ad Customisers
00:04:00
41. Advantages & Example Uses
00:05:00
42.Setting up the Business Data Feed
00:06:00
43.Best Practice for Ads
00:03:00
Google Analytics for Google Ads
44. The Advantages of linking AdWords with GA
00:04:00
45. Linking GA & AdWords
00:02:00
46. AdWords Reports in GA
00:01:00
47. GA Conversion Tracking & Goal Setup
00:07:00
48. Remarketing Segments in GA
00:13:00
49. Attribution Models in Google Analytics
00:07:00
Using Scripts
50. Introduction to AdWords Scripts
00:04:00
51. 404 Link Checker Script
00:07:00
52. Experiment Results Script
00:07:00
53. Google Ads Audit Script
00:06:00
AdWords Editor
54. Introduction and advantages of AdWords Editor over the online interface
00:04:00
55. Example Uses for AdWords Editor
00:04:00
56.AdWords Editor – what you can’t do
00:02:00
Competitor Research Tools
57.Auction Insights displayed graphically
00:17:00
58.3rd Party Competitor Research Tools -SEMrush
00:16:00
Landing Page Software
59.Why Use Landing Page Software
00:06:00
60.Unbounce Walk-through
00:08:00
61. Tracking integration for landing pages
00:09:00
New Features in 2018/19
62.Ad Variations
00:06:00
63.Search Responsive Ads
00:05:00
64. Life Events Audiences
00:04:00
65. Custom Intent Audiences
00:04:00