Google Adwords (Module #3) – Campaign Optimization

Google Adwords (Module #3) – Campaign Optimization

Course Overview

Google AdWords is an advertising service on the web space. It lets advertisers compete to display brief advertising copy to those using the internet. It is partly based on keywords, predefined by the advertisers that can link the copy to the content of web pages shown to those performing a web search.

Through this course you will learn about doing-iteration-and-analysis-for campaign-optimzation, understanding-CPM-concept, targeting-methods-in display, display-campaign-settings, creating-adgroups-in-display-campaign, frequency capping & bid adjustment settings, concept-of-remarketing-&-getting-remarketing-code, creating-RLSA, conversion-tracking-concept, doing-video-campaign, details-of-doing-video-campaigns,latest-upgrade-in-video-campaignsmerchant-center-&-shopping-campaign-process.

Target Customers:

• Graduates/Post Graduates in the field of marketing
• People interested in Digital Marketing
• People who wish to create an ad on Google

Pre-Requisites:

This course requires no special educational qualification. However, it entails a basic knowledge about computer operations and a passion to learn.