Google Analytics

Google Analytics

WHAT WILL I LEARN?

• Learn the procedure of using Google Analytics as a marketing tool
• Learn the basics of Google Analytics
• Understand the concepts of reporting, behavioural data, and audience conversion using analytics
• Learn how to use behavioural reports in an effective manner
• Ability to learn how to use reports in Google Analytics
• Understand how to specify your marketing campaigns to your target market

Would you like to gain a well-recognised qualification which will demonstrate an excellent level of skill and knowledge in your chosen subject? Look no further than this Google Analytics course!

Whether you’re someone who already works in marketing, or you are a beginner, this Google Analytics course will enable you to get up to speed with using Google Analytics to attract and retain new customers for your business. This course would be very beneficial for business owners, those who would like to manage a business, or those hoping to work in the dynamic world of marketing. This excellent Google Analytics course will guide you through the procedure of using Google Analytics as a marketing tool, like reporting, behavioural data, and audience conversion. Whether you want to attract new custom for your existing business, or you want to improve your marketing job search, this course is for you.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Objectives

Learn the basics of Google Analytics
Learn how to use behavioural reports
Learn how to use reports in Google Analytics
Understand the fundamentals of Google Analytics

Course Description

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Entry requirements

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Method of assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Successful learners will be awarded a Certificate in Google Analytics.

Progression and career path

With this certificate in your resume, you are sure to stand apart from the other candidates in the job market. This certificate might also help you in following up on the other related courses or to make substantial progress in your career. Following are some of the job roles this certificate will benefit you in, Digital Marketing Specialist (average UK salary according to payscale.com: £31,992)
Marketing Analyst (average UK salary according to payscale.com: £26,717)
Online Marketing Manager (average UK salary according to payscale.com: £34,840)
Marketing Consultant (average UK salary according to payscale.com: £30,561)

COURSE CURRICULUM

1: Introduction to Google Analytics
2: Fundamentals of Google Analytics
3: Basics of Google Anayltics
4: Reports in Google Analytics
5: Behavioral Reports
6: Audience
7: Conversions