Google Analytics for Business
Google Analytics for Business
Google Analytics for Business
COURSE OVERVIEW
WHAT WILL I LEARN?
Gain an in-depth level of training in google analytics
Learn how to use this product in order to achieve organisational objectives effectively
Learn to use google analytics to deliver valuable insights into how individuals interact with the business and the website
Ability to learn how your site is being used and the level of popularity with consumers
Learn how to measure the impact of online marketing of the business
Learn to use google analytics to configure online marketing reporting as well as the performance level of the website
WANT TO LEARN HOW TO MAKE THE MOST OF GOOGLE ANALYTICS?
We offer in-depth Analytics training in this course that will help you understand the product and how to use it to serve your business goals.
Google Analytics can provide valuable insights into how people interact with your website and business. This online course will teach you to understand how your site is being used, as well as how it can be improved to provide your users with a better experience.
Every business has a Goal in mind that it wants its website users to accomplish and we will walk you through how you can set up your Analytics to observe when users have completed your goals. This will also give your insight into what makes your users convert.
Google Analytics has become the preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit its features. Not to mention the dramatically changing Google Analytics user interface and the introduction of Universal Analytics. This training course seeks to close this knowledge and skills gap, and to increase confidence in how to configure and use Google Analytics for reporting on your online marketing and website performance.
Studying with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. Furthermore, this course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study efficiently and guide you to secure your qualification.
Course Description
This online training course is comprehensive and is designed to cover the following key topics are listed under the curriculum. This course has been designed for 04 guided learning hours.
Access duration
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Who is this course aimed at?
This course is designed for anyone who wants to pursue knowledge and skills of Google Analytics.
Also, this course is suitable for marketing and communications professionals and website staff who need to understand their visitors, web content performance, traffic sources and campaign ROI.
Whether you are a Data Analyst, a Marketing professional or a business owner trying to get a better idea of how Google Analytics can help you to make more informed and data-driven decisions and improve your marketing strategy, our online training courses will help you to gain the confidence needed to use Google Analytics to its full potential.
Entry requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds
Learners should be ages 16 or over to undertake the qualification.
Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Method of assessment
At the end of the course learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification
Successful candidates will be awarded certificate for Certificate in Google Analytics for Business.
Progression and career path
This certificate is sure to open up countless job opportunities for you in the modern business world. You can also use this certificate to prove your eligibility for the many progression opportunities suggested by your employer and to gradually take your career to the next level. Given below are few of the job positions this course will help you in, along with the average UK salary per annum according to https://www.payscale.com/, Digital Marketing Administrator - £20,201 per annum
Digital Marketing Manager – £31,979 per annum
Digital Analyst – £30,188 per annum
Digital Marketing specialist – £25,305 per annum
Online Community Manager – £24,994 per annum
Social Media Specialist – £20,945 per annum
SEO Specialist – £24,160 per annum
Web Analyst – £30,614 per annum
COURSE CURRICULUM
1. Introduction to Google Analytics
2. Navigating the Interface of Google Analytics
3. Audience & Acquisition Reports
4. Social Reports and SEO
5. Tracking's and Reports
6. Additional Features of Google Analytics
Additional Study Materials
Mock Exam
Exam