Guerrilla Marketing School

Guerrilla Marketing School

DURATION
01:08:47
 
Description

An interactive workshop exploring guerrilla and experiential marketing.

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas. 

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.

Who is the target audience?

• Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

Basic knowledge

• A Blank Sheet of Paper and a Pen

What will you learn

• A basic history to Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea

Course Curriculum

Introduction

• Introduction
• Guerrilla Marketing Through the Ages - a quick romp through history.
• Case Studies
• Ingredients of a Guerrilla Marketing Idea
• Exploring The Creative Process
• Briefing 1: The Blank Sheet
• Briefing 2: Launching Your Fictional Product
• Extra: When it doesn't go to plan....

The GMS Rough Guide to Brainstorming

• 9 Steps for Successful Brainstorming PDF download
• Onsite Workshop Overview PDF

Experiential Marketing Guide

• Intro
• The Brief
• The Brand
• Inspiration
• The Audience
• The Idea
• Production
• Wrap Up