How To Do Keyword Research For SEO & Ranking On Google
How To Do Keyword Research For SEO & Ranking On Google
How To Do Keyword Research For SEO & Ranking On Google
DURATION
02:00:22
Description
Are you looking for more information on how to do keyword research for SEO and ranking your content on Google?
In this course we explain why keyword research is a critical first step in achieving results with your content.
Have you have ever produced a blog article and wondered why you were not getting any website traffic?
The simple answer is that your article may not contain keywords people are searching for!
In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.
In this course you will learn:
• Why keyword research is the first thing you should do before producing any content on a website
• How to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
• Doing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
• Understanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
• How to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
• Determining commercial intent with your keywords - Learning if your content will encourage others to buy products from you.
• Advanced competition analysis - Determine if a keyword is worth trying to rank and if it's even possible for you based on the existing competition.
We even include a live case study of a perfect long tail keyword generating revenue with Amazon products through the Amazon affiliate program.
If you have ever wanted to learn more about keyword research this course includes everything you need to know about finding the best keywords out there!
Who this course is for:
• If you are interested in content marketing or blogging this course is a must watch!
• If you have been struggling with content ideas this course will help you discover what people are really looking for online
• If you are not willing to spend time analyzing data to determine keyword volume and you have no interest in content marketing this course may not be for you
Basic knowledge
• You will be shown various tools for Keyword research which are free but some are paid (not required)
• You should have a Google Drive document ready to collect keyword data
• A Google Adwords / Google Account for using the basic free keyword tools
What will you learn
• Learn to use the Google Keyword Planner
• Learn how to successfully find keywords for creating content around
• Understand how to find keywords that people search for on Google
• Learn how to utilize various tools for doing research on keywords
• Understand what long tail keywords are
• Understand why keyword research is important as a first step for SEO success
Course Curriculum
Introduction To The Course
• What To Expect In This Course
• Why Is Keyword Research Important?
• Introduction - Doug Cunnington
Keyword Research Tools
• Introduction To The Google Adwords Keyword Planner
• Searching For New Keyword And Ad Group Ideas
• Getting Search Volume For a List Of Keywords
• Multiplying Keyword Lists To Get New Keyword Ideas
Comparing Keyword Tools
• Introduction To Long Tail Pro
• Using Long Tail Pro
• LongTailPro Vs. Google keyword Planner
Using Long Tail Keywords
• What Are Long Tail Keywords?
• Using The Google Results Page
• Using Google Webmaster Tools For Existing Keywords You Can Optimize
• Using Google Trends
• Using Google Correlate
Other Sites To Use For Long Tail Research
• Soovle
• UberSuggest
• Keyword Tool
• Quora
• Keyword Xtreme
Determining Commercial Intent
• Is The Searcher Going To Buy Something?
• Understanding The 4 Types Of Keywords
• Looking At The Adwords Suggested Bid'
Competition Analysis
• What About Competition
• The Moz Toolbar
• Majestic Backlink Analyzer
• SEMRush
• AHREFS Site Explorer
• Examples of Good Low Competition Sites
Case Study - A Perfect Long Tail Keyword Generating Revenue
• A Perfect Example Of a Long Tail Keyword Article Generating Traffic