Internet Marketing Fundamentals

Welcome to The Mandatory Training Group's online Internet Marketing Fundamentals training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Marketing has changed dramatically over the last decades. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a broad audience.

This online Internet Marketing Fundamentals training course will provide the learner with a great set of skills to market your business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.

Course content
This online Internet Marketing Fundamentals training course includes the following:

Module One: Getting Started
Module Two: SWOT Analysis in Marketing
Module Three: Marketing Research
Module Four: Real-Time Marketing
Module Five: Brand Management
Module Six: Social Media (I)
Module Seven: SEO Basics
Module Eight: Social Media (II)
Module Nine: Website Characteristics
Module Ten: Capturing Leads
Module Eleven: Campaign Characteristics
Module Twelve: Wrapping Up

Who is the course for?
This online Internet Marketing Fundamentals training course is suitable for those marketers, entrepreneurs or anyone interested in knowing more about digital marketing.

Course aims
Our comprehensive online Internet Marketing Fundamentals training course will provide learners with a great set of skills to market their business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.

Learning outcomes
The learning outcomes of this online Internet Marketing Fundamentals training course are to:

Know how to conduct market research
Develop a workable internet marketing campaign
Recognise your target market
Understand your brand
Grasp SEO and website characteristics
Find and capture leads.