Market Research – Research Methodology

Market Research – Research Methodology

Course Overview

This course is about interpreting research and research methods. It will summarize the fundamentals of doing research. This course will appeal to those of you who require an understanding of research approaches and skills, and importantly an capability to use them in your studies or in your professional lives.

Through this course we are going to understand the relevance & scope of research in management, the detailed process/steps that are involved in research. It involves understanding how to identify a research problem, defining the MR problems and preparing the research design. It will deal with management of data in relation to research which involves data collection methodology, primary data – collection methods / measurement, techniques, characteristics of measurement techniques, reliability, validity etc. and secondary data collection. We will dig into the various methods used for research such as library research, references – bibliography, abstracts, etc.

Next would be understanding the primary and secondary data sources and data collection instruments including in-dept. interviews, projective techniques and focus groups, data management plan – sampling & measurement, data analysis – tabulation, SPSS applications data base, testing for association, analysis techniques and finally research report writing.

In particular, this training will assist those of you who have to conduct research but do not perhaps have access to research methods courses, or for those of you who feel you would like extra support for self-improvement. No prior knowledge or experience in research is required to take this course and as such, the course is for everyone.

Market Research – Research Methodology Pre-Requisites:

• Analytical mind
• Passion to learn
• A computer with internet connection

Market Research – Research Methodology Learning Objectives:

• To study the relevance & scope of research in management.
• To learn about data sources and data collection instruments.
• To learn how to manage data and data analysis.

Market Research – Research Methodology Target Audience:

• Students
• Professionals
• Market Research analysts
• Anyone who wants to learn research methodologies