Market Research Training
Market Research Training
Market Research Training Course
This Market Research Online Certification Course includes 12 comprehensive Market Research courses , 3 Projects with 69+ hours of video tutorials and Lifetime Access. You get to learn the Fundamentals of Market Research, Research methodology, marketing research and international markets, consumer behavior in this comprehensive market research training.
This course is designed in such a way that one can start from the very basic understanding of how market research is conducted, how can one conduct it in a swift and efficient manner and consequently deliver the required result with accuracy.
We will first brief ourselves with the methodology of the subject in discussion and then move forward to understand the fundamentals of Market Research. This Market Research course will also cover the International Markets for discussion, so the knowledge learned can be globally applied without any restriction on the market in the discussion. And later on, it covers consumer behavior as well to better understand their needs and accordingly conduct the Market Research.
What is Market Research?
Market Research is basically an activity to gather information and collect data to cater in a better way to the customers need and requirement. It is an essential field that is used in many industries around the world.
With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one’s market strategy to cater in a better and more fulfilling way to the targeted consumers.
Which Skills will you learn in this Market Research Course?
Market Research & Research Methodology – This course starts from the very basics of Market Research and explains you the various scientific methods in which you can carry the research. Hence, it provides you with the knowledge which you can apply outside to any data for any market as it covers both the domestic & international market.
Conjoint Analysis – This provides the learner with the most relevant techniques used in the real world by data analysts of companies around the world. Hence, you learn conjoint analysis with the perspective of market research using sophisticated statistical tools like excel to analyze data.
Rural Marketing – You will learn to critically analyze the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas and how to overcome the specific challenges related to rural marketing.
Consumer Behavior – Consumer is a very essential part of any market so by studying the consumer behavior one is able to devise a better plan for building an effective marketing strategy for the targeted consumers.
Pre-requisites
Analytical mind – One needs to have the ability to collect and analyze information, solve problems, and make decisions.
Passion to learn – To go through any course for a good amount of time one needs to be driven with a passion to pursue it so their attention is undivided and they can enjoy the learning process without losing interest.
A computer with an internet connection – so one can access the course from anywhere and anytime as suited to them.
Target Audience
Students: Any student who is willing to learn about Market Research and apply the skills gained can do this Market Research course provided that they meet the required and mentioned degrees as per the course.
Professionals: For professionals who want to improve and work upon their market strategies or are willing to land jobs in Market Research fields. It will be helpful to someone who is new to this concept as well someone who has a good understanding of the market and its aspects.
Market Research Analysts: It is very helpful for Market Research Analysts to improve their understanding of the various market research methods and how to practically apply them. It provides them with various scientific methods to conduct market research and also introduces them to sophisticated statistical tools like excel to analyze data.
Anyone who wants to learn market research methodologies