Marketing Basics

Marketing Basics

Description

No matter what industry you are in, your business needs to be marketing itself to fend off competition from rivals! Learn how to effectively position your organisation to maximise the time and money spent on marketing.
A lot of people do not see the value in good marketing, or the point in spending time on it – this course will teach you that the best way to grow your business.

KEY LEARNING POINTS

• This course will not only teach you how to market your business, but which people to market to. You will become adept at defining your marketing, therefore making your marketing far more efficient and effective.
• You will learn how to communicate with your customer base in a way that encourages them to spend money with you.

ADVANTAGES OF THIS COURSE

• You will learn how to effectively grow your business through marketing.
• You will be able to set up and implement various types of marketing campaigns, and subsequently report and review those campaigns.

Units of Study

• Define your market.
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognize common marketing mistakes and know how to avoid them.

Course Details

Qualification = Certificate of Attendance/Completion/Achievement

Location = online

Duration = Self paced

Course Access = 12 months