Marketing Basics

Welcome to The Mandatory Training Group's online Marketing Basics training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Learners will be given an introduction to marketing and its benefits. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

This online Marketing Basics training course will provide the necessary knowledge to learners, and give them the ability to build and grow the business. Marketing has changed a lot recently and having a new perspective will provide learners with the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Course content
This online Marketing Basics training course includes the following:

Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

Who is the course for?
This online Marketing Basics training course is suitable for marketers, entrepreneurs and those interested in understanding the fundamentals of marketing.

Course aims
This online Marketing Basics training course will provide the necessary knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will provide participants with the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Learning outcomes
The learning outcomes of this online Marketing Basics training course are to:

Define your market
Know the different types of marketing and ways to use them
Learn practical ways of communicating with the customer
Know how to set marketing goals and strategies
Recognise common marketing mistakes and know how to avoid them.