Marketing Diploma

Marketing covers the activities of an organization which in turn covers advertising, selling and delivering products or services to customers. The marketing departments of a business make use of slogans, celebrity endorsements and media exposure to attract target audiences.

Every company needs to communicate to its target audience what it does effectively and that is why a diploma in Marketing is of great importance. Lessons in marketing let marketers and managers develop and maintain a compelling brand identity, grow its market by attracting prospects and retaining customers. A marketing diploma also includes ideas on how and when to migrate to new media, techniques and technologies and inputs on taking your customers along with you in the path of development and success.

Marketing Diploma acknowledges the need of every business to have marketing imagination. If you are someone interested in looking at marketing from a creative perspective then Marketing Diploma is the right course for you.

Syllabus

Optimizing Your Marketing Program

Strengthening Your Marketing Strategy

Writing a Marketing Plan

Researching Your Customers, Competitors, and Industry

Engaging Your Marketing Imagination

Pumping Up Your Marketing Communications

Producing Printed Marketing Materials

Outdoor Advertising

Message Broadcasting

Maximizing the Web Market