Marketing On A Zero Budget
Marketing On A Zero Budget
Marketing On A Zero Budget
DURATION
02:30:07
Description
If you are a blogger, creative or a small business owner you just arrived at the right place! This course is your chance to develop an effective business strategy to earn money with your blog or website.
We will look in detail at how digital marketing works and what chances you have to advertise your website completely free. And we also have a look at how everything finally comes together - because you first need to understand the big picture and find co-operations which work for you and our business.
In the class "Marketing on a zero Budget" we first set the foundation, content marketing. You need to understand why this is essential for your business and why you need to be able to handle it well - because: What is your website without content? With the right content your website sells your products 24/7.
We try to use just free tools (after all we are in the class "Marketing on a zero Budget" but we will also show you which tools will support you and help you to grow your business.
At the end of the class you'll also learn about Marketing in general and why warm acquisition is much easier than cold acquisition.
This course is the first part of a series which has a look at each channel you can get traffic from in detail. In this course we start with content marketing and email marketing. We also have a look at the different social media channels. Each of them has its own rules therefore we will look at each of them in detail.
We put this course in modules so you can implement what you have learned without feeling overwhelmed.
This course has 5 modules and a length of 2 hours and 40 minutes. The course has 37 videos in FullHD.
Who is the target audience?
Blog and/or Website Owners
Anyone who wants to learn the big Picture of Online Marketing
Basic knowledge
• Internet access is required
• You should already have a Blog or Website
• Basic Computer Skills
What will you learn
• At the end of the Course the students have learned what Content Marketing is all about
• The students learn how to use Content Marketing to advertise their website 24/7
• The students learn how to implement email marketing to turn visitors finally into buyers
Course Curriculum
Introduction
• Welcome
• Is Marketing on a zero Budget a fit for you?
• What you can expect in this class
• Let’s get started
How Online Marketing works
• What you can expect in this module
• How Online Marketing works
• Paid Advertising
• Why paid advertising isn’t always the best way to advertise your Business
• Indirect Paid Advertising
• Free Advertising
• How it all gets together
• Conclusion
Content Marketing
• Why Content Marketing
• We need Content to advertise our Business
• What should I write about?
• Why should I create an Editorial Calendar?
• Google Calendar
• Weekly Planning
• Writing and formating your Text
• Graphics
• Create Graphics for Advertising
Newsletter
• Why you need a Newsletter
• Why do I need an Email Marketing Service?
• What is the right Email Marketing Service for you?
• Segmentation - Not each Solution fits to each Subscriber
• A Tool for Segmenting your Subscribers
• Your Freebie
• The Freebie is done - Now what?
• The Foundation Content- and Email Marketing
• Newsletter - Conclusion
The Foundation is Done - What Now?
• What’s now?
• Warm- and Cold Acquisition
• Make sure that your potential Customer gets to know you
• Why you should specialise on one Social Network first
• Bonus
• Congratulations