Mastering Online Marketing
Mastering Online Marketing
Mastering Online Marketing
COURSE OVERVIEW
WHAT WILL I LEARN?
• Learn the fundamentals of online marketing
• Understand the types of marketing which use diverse platforms to find their target consumers
• Learn to promote business online and develop a targeted marketing strategy that absorbs potential consumers
• Understand how to create an effective digital marketing strategy
• Ability to effectively evaluate a website to identify conversion objectives
• Learn how to measure and interpret website analytics
EXPLORE THE FUNDAMENTALS OF ONLINE MARKETING
Online marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.
During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
As well as this, learners will be shown how to create an effective digital marketing strategy, how to evaluate a website to identify conversion goals, and how to measure and interpret website analytics. You will understand how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, see how to connect with communities on the leading social media networks. Receive accurate guidance on best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skills.
Global Edulink is well-established in the UK, but reaches out to learners all over the world. Learning with us gives the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Our training programmes and strategies can have a tremendous impact on the overall ability of a company to compete effectively in the global marketplace.
The latest courses in digital marketing from Global Edulink will help you get the most from your marketing campaigns.
Who is this course aimed at?
Those currently working in, or considering moving into, the online marketing arena
Entrepreneurs
Entry requirements
This course is available to all students, of all academic backgrounds. However, a sound educational background or prior marketing experience would be an advantage.
Learners should be ages 16 or over to undertake the qualification.
Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Method of assessment
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification
Successful candidates will be awarded a Certificate in Mastering Online Marketing.
Progression and career path
This course will supplement your qualifications and improve your candidature for a range of job positions in the marketing industry. This course can also be the answer to your career progression dreams as it build on your knowledge and skills to win the job opportunities put forward by the organisation. Given below are few of the job positions this course will benefit you in, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner, Online Marketing Manager – £35,128 per annum
Trade Marketing Manager – £37,215 per annum
Communications Assistant – £19,789 per annum
Social Media Content Manager – £21,257 per annum
Digital Marketing Specialist – £25,354 per annum
Social Media Coordinator – £20,122 per annum
Other Benefits
High quality e-learning study materials and mock exams.
Tutorials/materials from the industry leading experts.
24/7 Access to the Learning Portal.
Benefit of applying TOTUM Discount Card.
Recognised Accredited Qualification.
Excellent customer service and administrative support.
COURSE CURRICULUM
1. Introduction to Online Marketing
2. Understanding the Digital Marketing Strategy
3. Definition of Digital Marketing
4. Marketing by Your Own Website
5. Overview of Analytics
6. Search Engine Optimization Methodologies
7. Differences Between Search and Display Marketing
8. Understanding Social Media Marketing
9. Overview of Video Marketing
10. Email Marketing Techniques
11. Content Marketing Tips
12. Mobile Marketing Techniques
13. Expanding Your Digital Marketing Knowledge
Mock Exam
Final Exam