Measuring Social Media ROI

Measuring Social Media ROI

A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.

Online self paced classes

Online Self Learning Courses are designed for self-directed training, allowing participants to begin at their convenience with structured training and review exercises to reinforce learning. You'll learn through videos, PPTs and complete assignments, projects and other activities designed to enhance learning outcomes, all at times that are most convenient to you.

Curriculum

Basics of Social Media ROI

Learning Objectives - In this module, you will understand the basic concepts of social media ROI and how social media marketing can impact business from the broader strategy, to the sales pipeline.

Topics - What is Social Media ROI, Why it should be measured, Basics of business: strategy, marketing, and sales, Nine areas in which social media improves your business, The social media plan.

Social Media ROI into Practice

Learning Objectives - In this module, you will learn how to plan for an adequate measuring strategy, what needs to be measured, and how to calculate social media ROI.

Topics - The ROI of Marketing, Costs of social media, Benefits of social media, Measuring social media ROI in practice.