Media Management Course

Media Management Course:
eduCBA brings you the course on Media Management.
When you hear about Media Management and you want to become an expert in the same it is essential for you to know the do’s and dont’s, importance concepts, how it works and lot of different things.
Important Topics to be discussed in Media Management:
Introduction – what is media?
Key Media Terms
Media intrusiveness
Media Business Overview

Why study media management ?
Media classification
Addressable media
TV in India
TV advantages & Disadvantages
Print Media
Print Advantages and Disadvantages
Films
Films Advantages and Disadvantages
Radio
Radio Advantages and Disadvantages
Interactive Media
Types of interactive media
Advantages and Disadvantages of Interactive Media
Interactive Media advantages & Disadvantages
Future Technology Trends
Newspapers
Types of news papers
Newspaper key terms
Newspaper value chain
Newspaper Business Models
Magazines
Magazine Value chain
TV Key Terms
TV in India
TV Value Chain
TV distribution models
TV Advertising Sales
Types of buying of Television
Time Bands in TV
Radio Value Chain
Radio in India
Cinema  Value Chain
Advantages and Disadvantages of Cinema
Cinema Distribution
Cinema Advertising models
Cinema advertising- advantages and disadvantages
Out of Home Media
OOH Key terms
OOH Key Terms
Outdoor value chain
Branded Entertainment
Types of Internet advertising
Interactive Media advantages & Disadvantages
Internet Value chain
Course Objective:
To enhance the skills of the participants in the Media Management domain.

What is the Target Audience?
Students
Professionals
Anyone who wants to learn about Media Management

What are the Pre-Requisites?
Basic Computer Knowledge
Internet Connection to view the training material