PR - PUBLIC RELATIONS

PR - PUBLIC RELATIONS

ABOUT THIS COURSE

Make headline news to boost business. Our insider tips show how to build contacts with journalists and create stories the media will love

From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.  This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news..

Become the face of the future of public relations. Get started on the Public relations course today.

WHAT YOU’LL LEARN

The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

You will learn:

• The best ways to make friends and contacts
• How to connect with journalists
• Why you need a PR strategy
• The best ways to create a solid strategy
• All the tools you need to reach the media
• How to build a media calendar
• How to build a press kit that creates excitement
• How to tell the story of your client’s brand

Who is this course for?

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle.You could:

• Build relationships with today’s biggest influencers
• Grow a real following in the press and online
• Help great new start-ups find the limelight they deserve
• Help established companies change their image for the better
• Help launched amazing new products

Career path

Upon completion of this course, you could:

Work in PR, either for an established company or a start-up
Be one step closer to starting your own company in the exciting field of PR
Improve your public relations and communications skills for your existing business
Use your improved skills to gain promotions at your current job

Requirements

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Certification

To receive certification, you must:

Complete every page of the course
Score at least 55% on the exam at the end of the course
That's it!

After successfully completing the course, you will immediately receive your PDF course certificate so you can instantly add it to your CV and display your achievement. You can also request a hard copy certificate to be sent to your postal address for a small printing and posting fee.

All our courses are accredited by the International Council for Online Educational Standards - www.icoes.org (accreditation number ICOES/00763/13/36). Most of our courses will earn you credits through Continuing Professional Development (CPD) / Continuing Education (CE). Check for the CPD logo on the course page.

CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

International Open Academy is also an officially approved TQUK (Training Qualifications UK) center, with the TQUK Center Number: C001157. 

TQUK is a national awarding body recognized by the UK Government and regulated by Ofqual (The Office of Qualifications and Examinations Regulation).

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1
Register

Follow the easy peasy enrollment process

Step 2
Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3
Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4
Certification

Once you’ve successfully completed your course and passed the exams, you’ll receive your certification. Congratulations on your amazing achievement!

MEET THE INSTRUCTOR

Nicole Olson

Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.

COURSE BREAKDOWN

Module 1: Pr 101 Public Relations And Human Relations

• Introduction to Public Relations
• Making Friends vs. Making Contacts
• Connecting with Journalists

Module 2: Creating A Pr Strategy

• What a PR Strategy Is& Why You Need One
• Research
• Setting Goals
• Speaking to Your Audience
• Finding and Using the Right Channels
• Measuring Your Results

Module 3: Pr Tools

• Tools to Reach the Media
• Tools to Measure Success
• Building a Media Calendar

Module 4: Building Your Press Kit

• What You Need in Your Press Kit
• How to Create a Media Release
• How to Choose Press Photos
• Compiling an FAQ Sheet
• A Guide to Including Videos

Module 5: Creating Your Brand’s Story

• Storytelling
• Product, Purpose and Passion
• How to Think Like a Journalist
• How to Create Stories the Media Will Love