Principles of Online Selling

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Principles of Online Selling 

1.Understand how to plan online selling

1.1 Describe the characteristics of online selling

1.2 Describe how online selling fits into an overall sales and marketing strategy

1.3 Explain the requirements of multiple media to be used

1.4 Explain the strengths and limitations of different types of software used for online selling

1.5 Describe the use of click-through tracking and cookies as a means of contributing to enhanced sales performance

1.6 Explain how to deal with “undeliverables” and other systems failures

2. Understand implementation issues in online selling

2.1 Explain the criteria for acquiring targets lists and databases

2.2 Explain the way in which media are selected to optimise sales

2.3 Describe the way in which sales/marketing messages are developed to engage customers

2.4 Describe the media through which sales/marketing messages are communicated to reach potential customers

3. Understand evaluation processes for online selling

3.1 Explain how the success of online selling is measured

3.2 Explain the importance of cleansing data and the consequences of not doing so

3.3 Explain the value of customer feedback from online selling in improving future activities

This course is an accredited unit from the level three certificate in sales.