Product Management: Product Market Strategy
Product Management: Product Market Strategy
Product Management: Product Market Strategy
DURATION
01:24:43
Description
Product success rate in the market is less than 60%.
Are you putting together your product plan your product market strategy to increase your odds for success?
Want to build a well thought out plan quickly and effectively?
Then this course is for you!
This course is for anyone in an organization that has any responsibility for a product or service.
“Agile Market Strategy for Products" teaches you how to think through the critical elements that make for a strategic market plan for a product. This course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, successful and your boss very happy. Even if you are the boss.
Eighteen key lessons are covered with 80 minutes of fast-paced video lectures accompanied by examples and exercises. Each video lecture can be completed in less than 10 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.
This is in addition to getting a course completion certificate provided by Simpliv to prove you have the skills to get the job done.
It is the first course covering product market strategy that incorporates:
• Organized in self-paced modules
• Agile principles and methodologies
• Easy to follow and well structured Workbook
• Verified increase in your competency
When you have completed “Agile Market Strategy for Business to Business Products" you will:
• Understand the components that define a Product Market Strategy
• Learn how to build & critique your own
• Apply it to your business:
• To achieve organizational alignment
• Build better products
• Drive a faster market success
• Beat your competition
Each of the eighteen lessons has a:
• Pre-Assessment
• Video Lecture
• Real world examples
• Exercises
• Post-Assessment
The primary focus is on business-to-business but it can also be used for business to consumer.
The course includes a downloadable PowerPoint Workbook template for you to do your exercises and build your plan.
Who is the target audience?
• Product Leaders
• Product Managers
• Product marketing managers
• General managers
• Entrepreneurs
• Startups
• CEO
• Business unit managers
Basic knowledge
• Basic business and management principles
What will you learn
• To be able to Lead the development of a product market strategy plan including:
• Define the decision making, schedule, market opportunity and product value
• Using personas, use cases, market status and development, market description, market segments, and total available market
• Identify target markets
• Apply competitive research and analysis
• Write product positioning
• Conduct strengths, weaknesses, opportunities and threats analysis
• Write plan to penetrate existing and new markets
• Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
• Define a pricing and business model
• Identify metrics to monitor product success
• Write the product market strategy plan
Course Curriculum
Overview
• Overview
• Introduction
• Learning Objectives
• Suggested Reading Materials
• Lessons
• About the Exercises in this course and Resources
Part 1: Process, Vision, Values & Definitions
• Part 1: Pre-Lesson Assessment: Process, Vision, Values & Definitions
• Introduction to Agile Market Strategy for B2B Products
• Definitions and Concepts
• Product Lifecycle Framework
• Product Management Framework
• Readiness Checklist
• Plan Outline
• Plan Outline Exercise
• Post-Lesson Assessment: Plan Outline
• Pre-Lesson Assessment: Decision Making, Schedule, and Resources Required
• Decision Making, Schedule, and Resources Required
• Decision Making, Schedule, and Resources Required: Exercise
• Post-Lesson Assessment: Decision Making, Schedule, and Resources Required
• Pre-Lesson Assessment: Vision and Values
• Vision and Values
• Examples of Vision Statements
• Vision and Values: Exercise
• Post-Lesson Assessment: Vision and Values
• Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers
• The Perfect Storm and Creating Insanely Great Customers: Market Status
• Perfect Storm: Exercise
• Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers
• Pre-Lesson Assessment: Product Market Opportunity, Description and Value
• Product Market Opportunity, Description and Value
• Product Market Opportunity, Description and Value: Exercise
• Post-Lesson Assessment: Product Market Opportunity, Description and Value
Part 2: Market Assessment
• Pre-Lesson Assessment: Personas and Use Cases
• Why it is important to Agree on the Target Personas
• Personas and Use Cases
• Personas and Use Cases: Exercise
• Post-Lesson Assessment: Personas and Use Cases
• Pre-Lesson Assessment: Market Adoption
• Market Adoption
• Market Adoption: Exercise
• Post-Lesson Assessment: Market Adoption
• Pre-Lesson Assessment: Markets and Market Segments
• Markets and Market Segments
• Markets and Market Segments: Exercise
• Post-Lesson Assessment: Markets and Market Segments
• Pre-Lesson Assessment: Total Available (Addressable) Market (TAM)
• Total Available (Addressable) Market (TAM)
• Total Available (Addressable) Market (TAM): Exercise
• Post-Lesson Assessment: Total Available (Addressable) Market (TAM)
• Pre-Lesson Assessment: Target Markets
• Target Markets
• Target Markets: Exercise
• Post-Lesson Assessment: Target Markets
• Pre-Lesson Assessment: Competitive Environment
• Competitive Environment
• Competitive Environment: Exercise
• Post-Lesson Assessment: Competitive Environment
Part 3: Product Focus
• Illustrating the Importance of Having Positioning
• Pre-Lesson Assessment: Product Positioning
• Importance of Positioning
• Product Positioning
• Product Positioning: Exercise
• Post-Lesson Assessment: Product Positioning
• Pre-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats
• Strengths, Weaknesses, Opportunities and Threats
• Strengths, Weaknesses, Opportunities and Threats: Exercise
• Post-Lesson Assessment: Strengths, Weaknesses, Opportunities and Threats
• Pre-Lesson Assessment: Penetrating Existing and New Markets
• Penetrating Existing and New Markets
• Penetrating Existing and New Markets: Exercise
• Post-Lesson Assessment: Penetrating Existing and New Markets
• Pre-Lesson Assessment: Requirements and Training
• Requirements and Training for Sales, Marketing, Distribution, Channels, Partners
• Requirements and Training: Exercise
• Post-Lesson Assessment: Requirements and Training
• Pre-Lesson Assessment: Pricing and Business Model
• Pricing and Business Model
• Pricing and Business Model: Exercise
• Post-Lesson Assessment: Pricing and Business Model
• Pre-Lesson Assessment: Metrics
• Metrics
• Metrics: Exercise
• Post-Lesson Assessment: Metrics
Part IV: Bringing Your Plan To Life
• Pre-Lesson Assessment: Product Market Strategy
• Product Market Strategy Plan
• Product Market Strategy: Exercise
• Post-Lesson Assessment: Product Market Strategy
Next Steps
• Next Steps