Product Marketing: Creating A Marketing Plan
Product Marketing: Creating A Marketing Plan
Product Marketing: Creating A Marketing Plan
DURATION
01:17:33
Description
This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:
Foundations:
• What is Marketing
• Creating Insanely Great Customers
• Personas
• Differences in Geography, Demographics,
• Bias, Ways of Doing Business and Cultures
Preparation for Planning:
• Target Market(s)
• Positioning
Marketing Plan:
• Value, Messaging and Messages
• Marketing Strategies, Objectives, Types and Techniques
• Media, Mix and Plan
• Packaging and Bundling
• Marketing Communications
• Channels
• Typical Product Marketing Manager Activities
• Timing, Budget and Schedule/Responsibilities
• Sustaining/Ongoing Marketing Plan and Metrics
The course includes a detailed workbook to be used to create a marketing plan.
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.
This is in addition to getting a course completion certificate provided by Simpliv to prove you have the skills to get the job done.
Who is the target audience?
Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)
Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)
Product: Owners, Strategists, Solution, Line, Scientist
Manager: Industry, Portfolio, Program
Business Analysts
Field Marketing
Basic knowledge
• Basic Understanding of Business
• Use of Power Point if student desires to do the exercises
What will you learn
• Learn about the basic elements of marketing
• Understand what goes into a launch plan and on-going or sustaining marketing plan
• Be able to write a basic marketing and launch plan
Course Curriculum
Introduction
• Introduction
• Learning Objectives
• Suggested Reading Materials
• About the Exercises: For each lesson
• Inputs to Writing a Marketing Plan
• Outputs from Marketing Plan
• Marketing Principle's Lessons
Introduction, Definitions, Creating Insane
• Introduction Lecture Video
• Pre-Lesson "What is" Quiz
• What is Marketing, Sales, Business Development,Account Management Lecture Video
• Introduction: Exercise
• Post-Lesson "What is" Quiz
• Pre-Lesson "Creating Insanely Great Customers" Quiz
• Creating Insanely Great Customers Video
• Customer Journey Exercise
• Post-Lesson "Creating Insanely Great Customers" and "Customer Journey" Quiz
Personas, Differences, Target Markets and Positioning
• Pre-Lesson Personas Quiz
• Personas Video
• Post-Lesson Personas Quiz
• Pre-Lesson "Differences" Quiz
• Differences in Geography, Demographics, Bias, Ways of Doing Business, Culture
• Post-Lesson "Differences" Quiz
• Pre-Lesson "Target Markets Quiz
• Target Markets Video
• Post-Lesson "Target Markets" Quiz
• Pre-Lesson "Positioning" Quiz
• Positioning Video
• Post-Lesson "Positioning" Quiz
Values, Messaging, Media, Mix and Plan
• Pre-Lesson "Value Messaging" Quiz
• Value Messaging Messages Video
• Post-Lesson "Value Messaging" Quiz
• Pre-Lesson "Marketing Strategy" Quiz
• Marketing Strategies, Objectives, Types and Techniques Video
• Post-Lesson "Marketing Strategy" Quiz
• Pre-Lesson "Media, Mix, Plan" Quiz
• Media Mix Plan Video
• Post-Lesson "Media, Mix, Plan" Quiz
Packaging, Bundling, Promotion, Marcom
• Pre-Lesson "Packaging, Bundling, Promotions" Quiz
• Packaging Bundling and Promotions Video
• Post-Lesson "Packaging, Bundling, Promotions" Quiz
• Pre-Lesson "Marcom" Quiz
• Marketing Communications Video
• Post-Lesson "Marcom" Quiz
Channels, Product Marketing Manager Act
• Pre-Lesson "Channels" Quiz
• Channels Video
• Post-Lesson "Channels" Quiz
• Pre-Lesson "PMM Activities" Quiz
• Product Marketing Manager Activities Video
• Post-Lesson PMM Activities Quiz
• Pre-Lesson Timing Budget Schedule Quiz
• Timing Budget Schedule Video
• Post-Lesson Timing Budget Schedule Quiz
Sustaining Marketing
• Pre-Lesson Sustaining Marketing Quiz
• Sustaining Marketing Plan Metrics Video
• Post-Lesson Sustaining Marketing Quiz
Next Steps
• Conclusion and Next Steps