Professional Diploma in Digital Strategy & Planning with Official Exam

Professional Diploma in Digital Strategy & Planning with Official Exam

Course Overview

WHAT WILL I LEARN?

• Ability to become established as an advanced digital strategist with a professional qualification
• Learn how to develop, implement and manage advanced digital strategies
• Gain a full understanding of the theory and practical application of digital strategy
• Ability to implement a powerful marketing mix that sustains customer engagement and increases sales
• Learn to be successful enough to stand up to the scrutiny of boardroom level decision making
• Become a professional in the industry

This excellent Professional Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making. During this Professional Diploma in Digital Strategy & Planning course, you’ll gain essential skills necessary to manage a digital marketing strategy for your organisation.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Highlights

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning
This course enables you to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making
Gain a full understanding of the theory and practical application of digital strategy
This course allows you to implement a powerful marketing mix that sustains customer engagement and increases sales

Course Description

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Interest-free, flexible payment plans:

We want to make learning affordable and accessible for all, which is why we offer flexible, interest-free payment plans. The process is simple, enroll on your chosen course with a small deposit, and then pay a manageable monthly Direct Debit – which will not cost any extra, and you can get started straight away.

Method of Assessment

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.

Exam Details

Duration: 3 hours
Computer based exam
Multiple choice and hot spot questions
Pass mark: 60%

Certification

Successful learners will be awarded a Professional Diploma in Digital Strategy & Planning certificate.

Awarding Body

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Entry Requirements

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path

This Professional Diploma in Digital Strategy & Planning course will qualify you for a number of jobs across many industries. This certificate will also greatly benefit you in your career progression purposes and to study further in the subject. Listed below are some of the jobs this certificate will qualify you for, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,

Marketing Manager – £32,984 per annum
Strategy Manager – £50,891 per annum
Digital Strategist – £38,440 per annum
Digital Marketing Manager – £32,055 per annum
Brand Manager – £33,977 per annum
Common Career Paths For Brand Manager

COURSE CURRICULUM

Course Outline

Student Handbook

1: Introduction to Strategy and Planning
2: Traditional Communications
3: Digital Communications
4: Digital Channels
5: Social Customer Service
6: Budget & Resourcing
7: Big Data & Analytics
8: Digital Leadership
9: Strategy Formulation and Plan