Professional Diploma in Search Marketing with Official Exam

Professional Diploma in Search Marketing with Official Exam

WHAT WILL I LEARN?

• Learn how to transform your career and significantly increase lead generation
• Understand all about SEO within this online Professional Diploma in Search Marketing
• Ability to become an accredited Search Marketing specialist
• Gain the required knowledge and expertise to create, manage and implement advanced search marketing strategies using Ad Words and PPC
• Understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions
• Ability to generate insightful reports to satisfy boardroom level stakeholders in search marketing campaigns

OVERVIEW:

This excellent Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts. During this Professional Diploma in Search Marketing course, you’ll gain the fundamentals of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. This specialised Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts, which will drastically enhance your job search, allowing you to get high level marketing positions. During this Professional Diploma in Search Marketing course you’ll learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Course Highlights

This certificate will transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing
Become an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques
Understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns 

Course Description

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Interest-free, flexible payment plans

We want to make learning affordable and accessible for all, which is why we offer flexible, interest-free payment plans. The process is simple, enroll on your chosen course with a small deposit, and then pay a manageable monthly Direct Debit – which will not cost any extra, and you can get started straight away.

Method of Assessment

The assessment is based on a formal computer based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the course.

Exam Details:

Duration: 3 hours
Computer based exam
Multiple choice and hot spot questions
Pass mark: 60%

Certification

Successful learners will be awarded a Professional Diploma in Search Marketing certificate.

Awarding Body

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Entry Requirements

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career Path

This Professional Diploma in Search Marketing course qualifies you for a range of jobs that involves leading and managing various projects. You can also use this certificate to get the job promotion or the higher pay you have been wishing for. Below mentioned are few of the jobs this certificate will qualify you for, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,

PPC Professional – £24,765 per annum
PPC Manager – £23,880 per annum
Marketing Manager – £32,984 per annum
Performance Manager – £35,754 per annum
Common Career Paths For Marketing Manager

COURSE CURRICULUM

Course Outline

Student Handbook

1: Introduction
2: SEO Setup
3: SEO Content
4: SEO Workshop
5: Paid Search
6: Display Advertising
7: Video Advertising
8: Analytics Setup
9: Applied Analytics
10: Strategy & Planning