PROMOTE YOUR BUSINESS WITH ONLINE ADVERTISING

PROMOTE YOUR BUSINESS WITH ONLINE ADVERTISING

ABOUT THIS COURSE

Online Advertising course by Uplatz provides in-depth coverage of paid marketing done through social media, online ad platforms such as Google, display advertising on other websites, and so on. This online advertising training will equip you with comprehensive knowledge of methodologies, tools, technologies, strategies associated with online advertising and paid media campaigns.

Online advertising is a marketing strategy that uses internet as a channel to promote your brand, get more website traffic and deliver marketing messages to the right customers, all packaged into paid media promotions and campaigns.
Online advertising is a subset of online marketing in the sense that while online marketing is an end-to-end marketing strategy to target customer through online activities including both free promotions as well as paid promotions, but online advertising is just centered around paid marketing campaigns delivered through various platforms such as the search engines (Google, Bing, Yahoo, Yandex), social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.), mobile apps, display advertisements on high-volume traffic websites (Quora, Pixabay), video hosting/sharing platforms (YouTube, Vimeo), email marketing, and the like.

PROMOTE YOUR BUSINESS WITH ONLINE ADVERTISING

COURSE DETAILS & CURRICULUM

·       Get started with online advertising
            -- What is online advertising?
            -- Online advertising platforms, websites, apps
            -- Choose which one is right for your business

·       Deep dive into display advertising
            -- Making display ads meet your goals
            -- Understanding ad networks
            -- How retargeting works

·       Connect through email
            -- Email marketing basics
            -- Your email marketing options
            -- Creating great marketing emails
            -- Managing successful email campaigns
            -- Measuring success in email marketing

·       Advertise on other websites
            -- What is display advertising?
            -- Search advertising vs. display advertising
            -- The ins and outs of display advertising

·       Be noticed with search ads
            -- Introduction to Search Engine Marketing (SEM)
            -- PPC bidding process
            -- What makes a good keyword
            -- Make your ads stand out

·       Improve your search campaigns
            -- Achieve relevance with good structure
            -- Get the most from your keywords
            -- Fine-tune with keyword match types
            -- How to know what’s working and what isn’t

·       Deep dive into paid ad platforms
            -- Google Ads (includes YouTube ads)
            -- Bing Ads
            -- Facebook Ads (Facebook Business)
            -- LinkedIn Ads
            -- Instagram Ads
            -- Twitter Ads
            -- Other popular ad platforms

FAQs

Will this course help me clear the certification exam?-

This course is specifically designed to help you clear the certification exam successfully. The comprehensive content of the course along with demonstration of practical scenarios & examples will make you understand each and every topic in great depth. Since the course structure has a special focus on certification, hence you will go through a lot of real-time case studies and study material during the training that will help you crack the certification exam.

Which is better - Self-paced training or Instructor-led training?-

Both self-paced training and online instructor-led training have their own advantages and disadvantages. 1) Suitability - If you have no idea about the course content and have no experience on it, then online instructor-led training will help you understand the course content better and deeply. 2) Flexibility - Self-paced training is generally more flexible than the tutor-led training since you can learn at your own pace through the videos as and when you have time. 3) Doubt-clearing, assignments etc. - You can attempt assignments and get feedback from the tutor in instructor-led training and also can get your doubts cleared during the class. Cost (more for instructor-led training) and other factors are also important.

Who are the trainers?-

We have a highly qualified and experienced team of professionals who are experts in their fields. Our trainers are highly supportive and render a friendly learning environment to the students focusing on their career growth.

What if I miss a class?-

In normal circumstances the tutor should be able to reschedule the class as per your convenient time but if you accidently miss any particular class in a multi-student batch then you can catch-up from the corresponding session recording that will be shared with all students or you can request the tutor to hold a separate class for you later on the topics covered in that class.

How will I execute the practical?-

We provide server access for you to practice on and our trainers will ensure that you get practical real-time experience and training with all the utilities required for in-depth understanding of the course.

Is the course material accessible after completion of the course?-

Yes. We provide lifetime access to Uplatz Learning Hub where you can view or download the course material anytime.

Is there any offer/discount that I can avail?-

Yes. We have special offer/discount on this course. Please send email to [email protected] asking for the discount and our team will be glad to help you.

Will I get a refund if I cancel my enrollment?-

Yes. Please check our refunds and cancellation policy (link given in the footer of our website) for more details.

What if I have queries after completion of the course?-

You can send an email to [email protected] and Uplatz course team will respond back on your queries.