Relationship Marketing (2 Day Course)

Relationship Marketing (2 Day Course)

Business is built on relationships and it is all about who you know and not what you know

Overview:

Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers.

We look at different marketing theories and as a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.

Suitable for:

Anyone involved in maximising business opportunities with existing and potential clients.

The Programme Topic Areas are:

• Gain knowledge of marketing principles and ideas to make the most effective use of marketing support/materials
• Understand the importance of relationship marketing and the life time value of customers
• Understand the buying behaviour of organisations
• Review current marketing activity and discuss ways to maximise impact
• Theories of marketing
• Strategic marketing options and what is relationship marketing?
• The importance of relationship marketing
• The marketing mix
• Interpersonal v personal marketing
• Organisational buying behaviour
• Developing relationships with the five types of group decision makers and using the SOSTT + 4Ms effectively
• Ways of measuring effectiveness of different marketing options
• Summary & action plans agreed