Search Engine Optimisation (SEO) for Business
Search Engine Optimisation (SEO) for Business
Search Engine Optimisation (SEO) for Business
COURSE OVERVIEW
WHAT WILL I LEARN?
• Learn how to move the business into the spotlight to be viewed by many
• Learn how to target the traffic to the website, thus being able to increase the aspect of visibility for the organisation
• Learn how to use the best content in your website so that the effectiveness of the seo will be more profound
• Learn how to measure the effectiveness of seo in a practical sense
• Learn the most effective seo practices for e-commerce businesses
• Learn the strategies which could be used to build up links
BECOME AN SEO SPECIALIST
Global Edulink is comprised of passionate and talented educationalists. Online learning with us offers professional and vocational training which fits in with your lifestyle. As such, with this Search Engine Optimization (SEO) for Business course, you can learn what it takes to powerfully move your business into the spotlight by ensuring you drive targeted traffic to your website, thus increasing its visibility on a number of search engines, helping to increase your organisation’s bottom line.
SEO can be a confusing subject, especially as search engines are constantly changing their requirements for websites to reach coveted spots (i.e. a search engine’s first page), but this course lays the foundations for understanding what is required to rank your website.
The course takes you through a general introduction, overview, and foundation of SEO, giving an insight into how search engines glean relevant information from sites in order to rank them; as well as an examination of the psychology of web users (i.e. potential customers). Learners will also consider the more technical side of content optimization and the strategic techniques used.
Content planning is also important, and once techniques are in place, SEO effectiveness can be measured. Candidates will then study the e-commerce side of SEO, like SEO for mobiles, and finally how to undertake local searches.
Use this course to build your expertise in this area, and enhance your CV. No prior experience with SEO is required.
Who is it for?
Those who work for an organisation or own their business and need a general understanding of how search engines work, to implement SEO strategies for their website.
Benefits you will gain
High quality e-learning study materials and mock exams.
Tutorials/materials from the industry leading experts.
24/7 Access to the Learning Portal.
Benefit of applying TOTUM Discount Card.
Recognized Accredited Qualification.
Excellent customer service and administrative support.
Entry Requirement
This course is available to all students, of all academic backgrounds. However, basic knowledge of SEO would be an advantage.
Learners should be ages 17 or over to undertake the qualification.
Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Method of Assessment
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification
Successful candidates will be awarded a Certificate in Search Engine Optimisation for Business.
Career Path
After successfully getting through this course, you will be qualified to work for a range of job positions in the digital marketing field. You can also use this course to study further in this subject or to demand for salary increments or job promotions from your employer to progress in your career. Mentioned below are some of the job positions this course will qualify you for, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner,
SEO Specialist – £24,064 per annum
SEO analyst – £23,604 per annum
SEO Manager – £31,341 per annum
COURSE CURRICULUM
Introduction to the Course
Definition of SEO
The Key Point of SEO
Understanding How Search Engines and People View Webpages
Technical SEO - Content Optimization Techniques
Identifying Content Strategies
What are Link-Building Strategies?
How to Measure Effectiveness of SEO?
SEO Tips for E Commerce
Local Search Techniques
Mobile SEO Techniques
Exercise Files:SEO for Business
Mock Exam
Final Exam