SEO

Overview 

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages so that your web page appear in the top of a search engine result page of Google, Bing, Yahoo for a specific set of keyword. SEO can almost be viewed as a set of best practices for good digital marketing. Search engines are like libraries, Instead of storing copies of books, they store copies of web pages.
When users type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results. Search Engine help our website/webpages to rank higher through best SEO practises.

Course Objective

This is a self –paced, video training SEO course which will help you to clear the certification exam successfully and apply the best SEO practise on website and get the best result in SERP.

Course Details

SEO (self –paced, video training) course is specifically designed to help you clear the certification exam successfully. The comprehensive content of the course along with demonstration of practical scenarios & examples will make you understand each and every topic in great depth. Since the course structure has a special focus on certification, hence you will go through a lot of real-time case studies and study material during the training that will help you crack the certification exam.

Target Audience

· Digital Marketing Executives & Managers

· Sales & Marketing Professionals

·  Any individual aspiring to become a SEO expert

· Any degree holder

· Businessman

· SEO executive

Course Syllabus

· What is SEO and why is it necessary for your business

· On-page SEO elements. How to apply simple yet powerful on-page SEO steps on your website

· Quick wins for Technical SEO (on-page optimization)

· Advanced Technical SEO

·  Off-page SEO elements. How to apply simple yet powerful off-page SEO strategies for your website - content, keywords focus, media, creative, and more

· Quick wins for off-page SEO

· SEO Analytics - regularly track the results from your SEO efforts and make powerful decisions based on that

· What is Google Analytics and how to use it for your SEO strategy

· Google Webmasters and how to use it

· Google My Business and how to use it

· Google pagespeed and TestMySite tools

· Practice sessions

· Introduction to Google Ads

· Introduction to Facebook Ads, LinkedIn Ads, Twitter Ads

· Difference between PPC and SEO

· Make SEO your Business!

Certification

Uplatz has design this course in way you can clear any exam and being certified.  

Career Path

· SEM Manager 

· SEO Specialist

· SEO analyst

· Link Building

· Offline SEO expert

· Local SEO Expert

· Offline Marketing

Job Prospects

· SEO it’s a very important part of Digital Marketing and being a SEO executive the average salary is £25,882 per year. (Source: Glassdoor)