CONTENT MARKETING TRAINING

Overview

Content marketing is a most powerful tool in Digital industry. We know that content is a King.Content marketing is a strategic and tactical marketing approach oriented towards creating and distributing relevant, valuable and user-focused content to acquire and retain intended audience. Content marketing is one of the most effective, practical and useful digital marketing strategies that your brand can use to reach and engage customers. The primary objective of a sound content marketing strategy is to ultimately drive profitable customer action whether it be sales, sign-up, subscription, brand awareness, or anything else that is beneficial to the business. 

Course Objective

Some of the key benefits of content marketing you will learn from this course -

· Increased sales

· Cost savings

· Better customers who have more loyalty

· User engagement

· Brand awareness

· More acquisitions & conversions

Course Details

This Content Marketing (instructor-led training course) by Uplatz provides you in-depth knowledge of content marketing, content strategy & optimization, tools, methods, and technologies used in content marketing..

Target Audience

· Content Writers

· Bloggers

· Copy Writers

· Editor

· Digital Marketing Executive

·  Sales & Marketing Professionals

· Anyone who interested in the Content Marketing 

Course Syllabus

· What is content marketing

· Get started with content marketing

· Understanding content marketing in depth

· The power of storytelling

· Generating content ideas

·  Think out-of-the-box

· Creating topic clusters and pillar pages

· Keywords research

· Maximize your reach with content marketing

· How to effectively promote content

· Planning a long-term content strategy

· Building a content creation framework

· Becoming an effective writer

· Expanding the value of your content through repurposing

· Measuring and analysing your content

· Developing a growth marketing approach

·  Free tools for content marketing

Certification

Uplatz has specifically designed to help you clear the certification exam successfully.

Career Path

· Content Marketer

· Content Specialist

· Content Strategist

·  Content Marketing Manager

·  Digital Marketing Manager

·  Product Marketing Manager

Job Prospects

Content Marketing average salary is £ 19K to £32K. (Source: Glassdoor)