eduCBA
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SEO Training

N/A
£ 40

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eduCBA
No specific location
N/A
Online | Intermediate |   80Hours   

Online | Intermediate |   80Hours   

£ 40

SEO Training

£ 40

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SEO Training

SEO Training Course
This Online SEO Certification Course includes  18 comprehensive Search Engine Optimization courses , 5 Projects with 80+ hours of video tutorials and Lifetime Access. You get to learn Search Engine Optimization (SEO), SEO Analytics Strategies, SEO and Search Engine, Google Analytics, Google Adwords, On Page Optimization – A/B Testing, Conversion Rate Optimization (CRO) and others in this comprehensive SEO training certification.

SEO is the art of getting traffic organically. And if you master the art, you will be able to win a lot of battle in the online marketing industry.

Let’s say that you’re a customer and you would like to buy a new mattress for your bed. If it were 20 years ago, you would have taken your vehicle, roam around in the market, see what’s good, do some bargaining, and then purchase the best mattress in terms of your budget and your sense of quality. However, in this era of online marketing, people don’t take so much pain to buy a thing. They simply go to Google, search with the keywords, and do their research online. And there lies the value and importance of SEO.

Imagine there are two companies selling mattresses in your locality – company A and company B. Company A has taken the time to optimize their website for higher Google ranking through SEO. And company B hasn’t taken the pain and expected that their quality will speak for itself.

Now, as a customer, what would you choose? You would choose the one that’s visible in your Google search. Since company A did the work, they would get the business and not company B, even after having premium quality materials at a reasonable price.

That’s the power of SEO. And in this Search Engine Optimization course, you would learn how to optimize your website or your employer’s website with ease.

 

What is SEO?
SEO stands for Search Engine Optimization. When you do SEO on your website, we need to keep the following in mind –

Words that you write: Gone are the days when you just insert right keywords into sentences and try to make sense of an article. The readers are now much more informed. And as a result, you need to write words that matter because they matter to the search engines like Google, Bing. You need to use keywords but not in a way that comes in the way of consuming content.
The titles you write: Even if we don’t see the title when we get the search results, title matters a lot for the search engines. Search engines pay a lot of attention to the search titles because these titles tell the search engines what the page is all about.
The links that link your website to another website: If you have links from authority websites, you would rank higher and at the same time, search engines will value those websites more whenever anyone searches for results.
The words that you use in links: This is important since if you use links for the words “mattresses” and link to a vendor that sells mattresses, whenever anyone would search for “mattresses”, that vendor would be given preference in the search engine.
Building great reputation: If you constantly create new, valuable content for your readers to which they can engage, search engines will rank your website higher.
In this SEO training course, you will learn all of it and more in detail.

 

Which Skills will you learn in this SEO Course?
You will learn many micro-skills in this search engine optimization course. We’re mentioning the most significant ones for your reference –

Google Analytics: You will learn how to use Google Analytics in detail. This is not only helpful to track the results you would get by using the SEO, but also useful for identifying the ones that are creating desired output for your website.
Google Adwords: Organic leads can be done, but without the right expertise it would be quite harder especially now since there are two million posts published in an hour. So, you need to take help of Google ads so that you can rank higher and reach your target audience.
SEO Optimization in detail: You will learn SEO optimization like a pro. In this SEO course, we will not only teach you the fundamentals but also how you can apply the learnings in practical scenarios.

 
Pre-requisites
Willingness to master SEO: Not everyone would need to master SEO. But if you’re a business owner or a digital marketer that handles the website of the employer, you need to do this SEO course. And since there are a lot of things to learn here, until you have the right mindset, you won’t be able to get the best value out of this SEO certification.
A basic sense of how website drives traffic: Since you’re here and want to learn SEO, it’s assumed that you already know how a website drives traffic to the website. You may not know the nitty-gritty, but you have a basic idea. And that’s what you need to do this SEO training course.

 
Target Audience
Students: Gone are the days when only a mid-level professional can start a business. A student can start a business/website and learn the ropes from scratch. And that’s often more valuable than a conventional degree. That’s why this SEO course would be great for students who would want to optimize their website or clients’ website with SEO.
Professionals: If you’re handling the websites of your employers, this SEO training course would be a blessing for you. If you do this single course, you would be able to learn things that take years to learn by trial and error.
Entrepreneurs: If you have a website and a business and your means to generate leads is through the website, you must learn the nitty-gritty of SEO so that you can drive traffic to your website and learn the ropes.