Social Media Manager Course

Social Media Manager Course

Overview

Learn how to connect with customers through social media and improve your audience reach with the Social Media Manager Course.

In this course you will learn; planning, execution and reporting of social media marketing campaigns, along with understanding the different types of social media channels, and how they contribute to the marketing mix. You will also learn how social media contributes to SEO.

The Social Media Manager Course covers; everything from research and strategy of social media campaigns through to execution and reporting to business stakeholders.

Highlights  of  The Social Media Manager Course:

Learn how to conduct social media audits and analysis
Discover research techniques for audience profiling
Learn how to set the right goals and channels for your social media marketing campaign
Build knowledge in integrated campaigns and how social interacts with other marketing
Improve your knowledge in planning and execution
Learn how to launch successful campaigns
Improve your measurement and reporting skills
Learn about the social media strategists career.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

• Video lessons
• Online study materials
• Mock exams
• Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognized professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Social Media Manager Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

COURSE CURRICULUM

• The Rise of Social Media
• Conducting Market Analysis
• Auditing Social Media
• Setting Goals and Selecting Platforms
• Creating the Social Media Policy
• Integrating Marketing Strategies
• Developing Effective Content
• Understanding the Popular Platforms
• Launching Successful Campaigns
• Managing the Community
• Providing Customer Service
• Measuring, Analyzing and Reporting
• The Social Media Strategist Career
• Mock Exam
• Final Exam