SOCIAL MEDIA MARKETING

Overview 

Social media marketing is a marketing approach to promote a product or service through the use of social media platforms and websites. In simple words, social media marketing refers to the process of increasing sales, gaining traffic, and brand awareness through social media sites.

This involves publishing consistent and relevant content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements and campaigns.

The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Reddit, Tumblr, and Snapchat.

There are also a range of social media management tools such as Hootsuite, Buffer etc. that help businesses to get the most out of the social media platforms listed above.

Course Objective

This is a self –paced, video training, Social Media Marketing course will help you to clear your basics in Social Media Marketing (SMM) and Blogging, master in Google Analytics and Reporting/insight of social media.

Course Details

The Social Media Marketing (self –paced, video training) course by Uplatz is one of the sought-after training courses in this industry. Through elaborative lecture videos and case studies, our social media experts will take you through the latest techniques for social media promotion, marketing, advertising, content creation, engagement and outreach across all of the core social networks, giving you a practical knowledge of how to create best practice organic and paid social media posts and campaigns.

Target Audience

· Digital Marketing Executive

· Social Media Experts

· Sales & Marketing Professionals

· Business Owner

· Anyone who interested in the Digital Marketing

· Any Degree Holder

Course Syllabus

Lesson 1 - Introduction to social media
Lesson 2 - Content writing
Lesson 3 - Facebook
Lesson 4 - Twitter
Lesson 5 - LinkdIn
Lesson 6 - Blogging
Lesson 7 - Video and Image
Lesson 8 - Instagram, YouTube, Pinterest, Tumblr
Lesson 9 - Customer advocacy and storytelling
Lesson 10 - Achieving interaction
Lesson 11 - Social media for SEO
Lesson 12 - Devising social media strategy and campaigns

Certification

Social Media Marketing (self –paced, video training) is specifically designed to help you clear the certification exam successfully. The comprehensive content of the course along with demonstration of practical scenarios & examples will make you understand each and every topic in great depth. Since the course structure has a special focus on certification, hence you will go through a lot of real-time case studies and study material during the training that will help you crack the certification exam

Career Path

· Digital Marketing Executive

· Social Media Marketing Manager

· Social Media Expert

· Content Strategist

Job Prospects

Social media employee average salary is £24,790 per year. (Source: Glassdoor)