Social Media Marketing Level 4 Diploma
Social Media Marketing Level 4 Diploma
Social Media Marketing Level 4 Diploma
The primary goal of this Level 4 Social Media Marketing diploma is to equip you with the knowledge and the resources to utilise social media networks - such as Facebook, Twitter, YouTube and Pinterest - and transform them into credible marketing strategies for your business.
Level 4 / ABC Awards / CMP49
Course Description
All too often, individuals and businesses restrict themselves by only having token Twitter feeds and Facebook pages to help promote their services and products. This lack of knowledge on how to properly use these marketing platforms, means they often miss out on the opportunity to enhance their reputation; maximise their audience exposure, and boost their income, thus tarnishing their ability to create a strong online presence.
By developing your theoretical knowledge, competency and skillset within this field, you can become a real asset to businesses and organisations.
Comprised of 12 informative modules; over the duration of this 12 month online distance learning course, you will be shown how to confidently use content, blogging, videos/images and social media platforms to boost your web presence, as well as strategies that will help your business to stand out from the crowd.
This diploma is perfect for anyone wishing to step onto the marketing ladder; increase their qualifications, or progress their current digital marketing career.
From learning how to write compelling social media content, to discovering the best tools for engaging customers across various social media channels; in just 12 months – and 80 hours (on average) of study – you will be able to devise/implement powerful social media strategies that will broaden your audience reach across Facebook, Twitter and Pinterest.
This lucrative course can be studied online from home making it possible for learners to study at a pace, time and location of their choosing. This is especially useful for those already working within an office or agency environment, as you can easily mould this course to fit around your current commitments.
Night owl, early riser, always on the go… no matter your situation or study preferences - you can easily log on to our Online Learning Area; complete a variety of marketing tasks (based on real life business scenarios), and do so whilst still maintaining a healthy work-study balance.
In fact, you can flexibly enrol onto this course at any time - free from the stress and pressure of exams/tight deadlines - and use your work from your assignments to build a strong career portfolio.
Previous Knowledge
No previous skills or knowledge are required to study this course; however, we do require that your written English skills are of a good standard.
MODULES
Module 1: Introduction to social media
Understand the basics of social media.
Define how social media can be used in marketing and public relations.
Module 2: Content writing
Describe your target reader.
Learn to write attractive and effective social media content.
Structure your content to get results.
Explain the importance of accurate spelling, punctuation and grammar.
Module 3: Facebook
Learn how to use Facebook to market a business.
Create interesting and engaging content.
Module 4: Twitter
Learn how to use Twitter to market a business.
Create interesting and engaging content.
Module 5: LinkedIn
Learn how to use LinkedIn to market a business.
Create interesting and engaging content.
Module 6: Blogging
Set up your own blog or develop your existing blog.
Learn how to maintain and grow your blog.
Use your blog to promote your business
Module 7: Video and Image
Understand how images and video can boost your social media marketing activity.
Use a smartphone to shoot, edit and record a short video.
Create basic graphics using online tools.
Module 8: Instagram, YouTube, Pinterest, Tumblr
Explain how to use Instagram, YouTube, Pinterest and Tumblr to market your business.
Compare these media with regard to business opportunities.
Module 9: Customer advocacy and storytelling
Learn the definition and importance of customer advocacy.
Build a tailored customer advocacy programme for your business.
Include storytelling in all aspects of your business to engage customers.
Module 10: Achieving interaction
Explain the importance of engaging with followers.
Discuss strategies for interacting with different types of followers.
Learn about the main tools for achieving and maintaining interactivity.
Module 11: Social media for SEO
Explain social media’s role in SEO (search engine optimisation).
Learn how search engines rank content.
Discuss the importance of keywords, links and hashtags in SEO.
Learn to create SEO-friendly social media content.
Module 12: Devising social media strategy and campaigns
Explain how to research and prepare your social media marketing strategy.
Describe how to use social media management tools.
Discuss how to create social media campaigns.
Assessment
This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.
Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.
Awarding Organisation
ABC Awards is a leading national awarding organisation with a long-established reputation for high quality support and services to the educational sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
SUPPORT
The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.